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shon B

@shonb

Influencer marketing director at ACE MEDIA LA, scaling TikTok Shop revenue through creator partnerships and merchandising.

United States

Message

At ACE MEDIA LA, I lead influencer and social commerce strategies for beauty, wellness, supplement, and lifestyle brands. I partner with brands to scale TikTok Shop revenue through creator partnerships and merchandising, while advising on product positioning, pricing, promotions, and SKU planning.

Previously, I led creator acquisition and influencer partnerships at EDEN, and managed more than $10M in influencer spend at THORNE, with monthly budgets of up to $500K. At THORNE, I launched creator-led initiatives across TikTok Shop, Shopify, and Amazon.

Experience

Work history, roles, and key accomplishments

Current

Director of Influencer Marketing & Social Commerce

Current

Ace Media LA

Jan 2025 - Present (1 year 10 months)

Lead influencer and social commerce strategies for beauty, wellness, supplement, and lifestyle brands. Partner with brands to scale TikTok Shop revenue through creator partnerships and merchandising initiatives.

Influencer Marketing Social Commerce TikTok Shop Creator Partnerships Merchandising Product Positioning Pricing Strategy SKU Planning Storefront Optimization Campaign Performance Conversion Rate Optimization

Influencer Marketing Consultant

Eden

Jan 2024 - Jan 2025 (1 year)

Led creator acquisition and influencer partnerships for a fast-growing telehealth company. Negotiated partnerships and managed campaigns from outreach to reporting.

Influencer Marketing Creator Acquisition Partnership Negotiation Campaign Management Affiliate Programs Social Media Compliance ROI Optimization

Head of Influencer Marketing & Social Commerce

Thorne

Jan 2020 - Jan 2024 (4 years)

Managed more than $10M in influencer spend, overseeing monthly budgets of up to $500K. Developed influencer strategies that increased brand awareness and customer acquisition.