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Erica Johnson

@ericajohnson3

Influencer Marketing Manager at Tapstitch who led its ComplexCon activation, generating 450+ leads and drawing 150 attendees.

United States

Message

At Tapstitch, I lead creator and community partnerships, including recruitment, contracts, and affiliate and promo programs. I also led the ComplexCon activation end to end, generating 450+ leads and drawing 150 attendees to the pre-party.

At Stars Management, I built the influencer marketing division from scratch, developing its services, pricing, processes, and strategy. I brought in and managed brand clients including Milagro, Heytea, and Nivea, and matched brands with creators across TikTok, Instagram, and YouTube.

At UnderCurrent Media, I managed brand partnerships for celebrity creators and ran 30+ partnerships at once. I negotiated brand and talent contracts, increasing talent payouts by 23%, and led the company's TikTok Shop partnership as an official TikTok CAP Partner.

At Social Native, I led and developed a team of nine, contributing to 50% growth in the influencer marketing department. I also used CreatorIQ and IQData to turn performance data into insights that improved campaign efficiency by 30%.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Manager

Current

Tapstitch

Aug 2026 - Present (3 months)

Lead creator and community partnerships, managing partner recruitment, contracts, and affiliate and promo programs. Led Tapstitch's ComplexCon activation end to end, generating 450+ leads and drawing 150 attendees to the pre-party.

Creator Partnerships Contract Negotiation Affiliate Programs Promotional Programs Event Marketing Campaign Planning Creator Briefing Content Review performance reporting

Influencer Marketing Manager

Stars Management

Nov 2024 - Oct 2026 (1 year 11 months)

Built the influencer marketing division from scratch, including services, pricing, processes, and strategy. Managed brand clients such as Milagro, Heytea, and Nivea from pitch through delivery, and created playbooks and workflows for scaling.

Influencer Marketing Business Development Brand Partnerships Negotiation Contract Management Strategy Process Development Product Development

Senior Influencer Talent Coordinator

UnderCurrent Media

Jan 2024 - Dec 2024 (11 months)

Managed brand partnerships for 25 celebrity creators within a 150-talent roster, running 30+ partnerships at once. Negotiated brand and talent contracts, increasing talent payouts by 23%, and led the company's TikTok Shop partnership as an official TikTok CAP Partner.

Talent Management Brand Partnerships Contract Negotiation TikTok Shop TikTok CAP Campaign Management Celebrity and Talent Relations Partnership Strategy

Manager, Influencer Marketing

Social Native

Dec 2020 - Apr 2024 (3 years 4 months)

Partnered with sales leadership on client partnership strategy, pricing, and budgets, increasing campaign success rates by 20%. Led and developed a team of 9, driving 50% growth in the influencer marketing department, and worked with product to upgrade the proprietary platform, improving efficiency by 30%.

Influencer Marketing Team Leadership Client Strategy Pricing Budgeting Proposal Development performance reporting Product Development marketing efficiency

Influencer Campaign Manager

Social Native

Dec 2019 - Dec 2020 (1 year)

Managed partnerships for 185+ brands across 300 campaigns, overseeing $3.5M+ in revenue with strong client retention. Exceeded campaign KPI goals by 15% and acquisition targets by 20%, and used CreatorIQ and IQData to improve campaign efficiency by 30%.

Campaign Management Brand Partnerships Customer Retention KPI Tracking CreatorIQ IQdata Data Analysis Performance Optimization