At Outlandish, I manage TikTok Shop strategy for global beauty brands including The Ordinary and LOoPHA, connecting creator activation, affiliate programs, launches, and reporting to commercial goals. My work contributed to 52% YoY growth for The Ordinary and supported a TikTok Shop Top Campaign Performance award.
I've built my career across aesthetics, skincare education, client relationships, and digital commerce. I translate technical beauty information into creator-friendly content, education, and conversion-focused campaigns while building engaged creator communities.
