At Pentagram Infotech Pvt. Ltd., I develop and execute marketing campaigns in Salesforce Marketing Cloud. I designed automated customer journeys that improved campaign efficiency by 40%.
I build campaign workflows with Automation Studio and create audience segments using SQL, Data Extensions, and Data Views. I also develop personalized email templates with AMPscript and dynamic content.
On my Edukate project, I developed student onboarding and enrollment journeys, personalized course emails, and a CloudPage preference center. I also implemented API-event-based journey entry for course enrollment and student activity events.
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