Open to opportunities

Shivadharshini C User

@shivadharshinicuser

Message

Marketing Data Analyst turning marketing data into actionable dashboards and reporting.

India

Message

What I'm looking for

I’m looking for a marketing-focused data role where I can own reporting accuracy end-to-end—building Power BI/Tableau dashboards, validating data, and partnering with stakeholders—ideally with multi-market scope and opportunities to keep improving data governance.

I’m a Marketing Data Analyst with 2.10 years of experience turning campaign, sales, and operations data into reporting that marketing teams actually use. I build Power BI and Tableau dashboards that track CTR, conversion funnels, ROI, and budget pacing, and I write SQL and Python to pull, clean, and validate the data behind them.

Most of my work has been on multi-market marketing reporting for CHANEL, where I set up data validation rules and got reporting accuracy above 95 percent across US and APAC markets. At Omnicom Global Solutions, I also wrote SQL/PLSQL to validate data from MS SQL Server, use Python (Pandas and NumPy) to automate reporting across finance/marketing/operations, run UAT for BI dashboards, and find/fix data anomalies so downstream reports stay accurate.

Experience

Work history, roles, and key accomplishments

Current

Associate - Data Analyst

Current

Omnicom Global Solutions

Oct 2024 - Present (1 year 9 months)

Built Power BI dashboards for marketing campaign performance, CTR, ROI, and budget pacing, and improved data validation processes. Wrote SQL and Python scripts to pull, clean, and automate reporting, including setting up data validation rules and audit trails for Chanel to achieve 95%+ reporting accuracy across US and APAC.

Power BI SQL Pl SQL Python Pandas NumPy MS SQL Server Data Validation Clean Audit Trails UAT Data Cleaning

Junior Associate - Data Analyst

Omnicom Global Solutions

Sep 2023 - Oct 2024 (1 year 1 month)

Wrote and optimized SQL queries to extract and validate data for client deliverables. Built Power BI dashboards for campaign performance and budget tracking, documented KPI reporting templates, and partnered with marketing managers to structure reporting needs.

SQL Power BI Data Validation Data Cleaning KPI Reporting Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Dr. SNS Rajalakshmi College of Arts and Science

Bachelor of Computer Applications, Computer Science and Mathematics

2020 - 2023

Earned a Bachelor of Computer Applications in Computer Science and Mathematics from Dr. SNS Rajalakshmi College of Arts and Science (May 2020–May 2023).