Upeksha Arya
@upekshaarya
I’m a data analyst turning SQL and Power BI into actionable business insights.
IndiaWhat I'm looking for
I’m a data analyst skilled in SQL, Power BI, and Excel, experienced in analyzing large datasets and building interactive dashboards to deliver actionable insights. I focus on data cleaning, transformation, and KPI analysis to support data-driven decision-making.
I bring expertise in advanced SQL (CTEs, Window Functions) and Power BI (DAX, Data Modeling) to identify trends, optimize processes, and drive business performance. I enjoy turning raw data into clear conclusions—like analyzing 119,390 hotel booking records to uncover cancellation patterns and lead-time risk.
In dashboard work, I’ve analyzed 10,000+ customer records for churn and retention, tracked KPIs (including churn rate drivers), and used DAX/Power Query for dynamic filtering and drill-through analysis. I also explore customer behavior and engagement at scale—such as analyzing 1M+ user activity records to segment engagement tiers and generate marketing strategy recommendations.
Experience
Work history, roles, and key accomplishments
User Engagement & Marketing Analysis
Meta
Feb 2026 - Present (5 months)
Analyzed 1M+ user activity records using MySQL to uncover engagement patterns and behavior trends. Segmented users into engagement tiers using advanced SQL (CTEs, window functions) and derived marketing insights on hashtags and targeted campaigns to increase engagement.
Call Center Performance Optimization
AstroSage
Nov 2025 - Present (8 months)
Analyzed ₹1 Cr investment data to evaluate fund utilization, ROI, and operational efficiency. Built Excel dashboards (pivot tables and visualizations) to support stakeholder decision-making and performed basic predictive modeling to forecast customer satisfaction trends.
Education
Degrees, certifications, and relevant coursework
Newton School
Professional Certificate, Data Science & AI
2025 - 2026
Grade: GPA 10.0/10.0
Completed a Professional Certification Course in Data Science & AI with a specialization in Data Analysis and Business Intelligence. GPA: 10.0/10.0.
Institute of Engineering Technology, Lucknow
B.Tech, Engineering
2018 - 2022
Grade: CGPA 7.66
Earned a B.Tech at the Institute of Engineering Technology, Lucknow. CGPA: 7.66.
S.V.M Inter College, Jhansi
Intermediate (Class XII), Higher Secondary Education
2016 - 2017
Grade: 85.0%
Completed Intermediate (Class XII) at S.V.M Inter College, Jhansi. Score: 85.0%.
Availability
Location
IndiaAuthorized to work in
Portfolio
github.com/upekshaarya26Job categories
Skills
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