Shikhar varshney
@shikharvarshney1
I build revenue-generating media IPs, brand partnerships, and integrated campaigns across podcasts, events, and digital media.
IndiaWhat I'm looking for
I've spent 6+ years at Hindustan Times Media Ltd building revenue-generating IPs, closing brand sponsorships, and delivering integrated campaigns for IBM, Meta, Dell, Tata, Spotify, and Amazon. I created Podmasters, India's first Podcast Conclave and Awards, generating Rs.1 Cr+ per season, reaching 235M+ people, and bringing together 350+ creators.
In my current role, I market national concert tours and have run 40+ campaigns across digital, OOH, radio, podcasts, print, and live events while managing Rs.13 Cr+ in cumulative marketing budgets. I also host Call Him Curious, which has earned 1M+ long-form views and 30M+ short-form views.
Experience
Work history, roles, and key accomplishments
Deputy Marketing Manager
Hindustan Times Media Ltd
Jan 2024 - Present (2 years 7 months)
Marketed national concert tours for Arijit Singh, Sonu Nigam, MLTR, Zakir Khan, Vishal Mishra, Sid Sriram and others via ATL and BTL campaigns across OOH, Radio, Digital and Print. Co-marketed with ticketing partners District and BookMyShow. Ran 40+ integrated marketing campaigns across Digital, OOH, Radio, Podcast, Print and Live Events. Managed cumulative marketing budget of Rs.13 Cr+. Worked wi
Education
Degrees, certifications, and relevant coursework
Institute of Management Studies
Bachelor of Journalism and Mass Communication, Journalism and Mass Communication
2017 - 2020
Bachelor of Journalism and Mass Communication from Institute of Management Studies, Noida, from 2017 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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