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AD@anushkadowerah
Experienced marketing leader driving brand visibility and growth.
IndiaWith over a decade of experience in marketing, I have successfully driven brand visibility and growth for global brands such as Global Citizen, Castrol, and IPL. My expertise lies in global project management, agency collaboration, and brand sponsorships, where I have consistently maximized brand exposure through strategic partnerships and effective budget management.
Currently, as the Director of Brand Activations at GroupM, I develop engaging brand experiences tailored to client briefs and implement joint marketing campaigns that maximize reach and effectiveness. My previous role at Aster DM Healthcare saw me build the Aster Guardians Global Nursing Awards, achieving a digital reach of 1.6 million and securing over 8,000 media insertions, showcasing my ability to lead impactful campaigns across diverse international markets.
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Work history, roles, and key accomplishments
GroupM
Jan 2025 - Present (10 months)
Developed and delivered engaging brand experiences tailored to client briefs. Directed end-to-end project management for multiple brand experience campaigns, overseeing timelines, deliverables, and cross-functional team coordination.
Aster DM Healthcare
Jan 2022 - Present (3 years 10 months)
Built Aster Guardians Global Nursing Awards, achieving a digital reach of 1.6 million and securing over 8,000 media insertions. Developed and executed event budgets, creative concepts, and strategic partnerships and sponsorships with industry experts and key nursing associations, ensuring seamless project delivery.
Cab Experiences
Aug 2018 - Present (7 years 3 months)
Conceptualised and managed brand-related events, such as product launches, trade shows, and sponsorships, to enhance brand visibility. Led cross-functional teams and collaborated with external vendors, overseeing the entire process from concept to delivery, ensuring high-quality content creation, brand integrity, and consistent strategic positioning across various media channels.
Wizcraft International Entertainment Ltd.
Nov 2015 - Present (10 years)
Led development and execution of brand campaigns for Wizcraft's music and entertainment IPs, aligning with brand objectives. Managed strategic partnerships, execution, content strategy, artist engagement, sponsorships, and event asset development.
Degrees, certifications, and relevant coursework
Post-Graduation and Masters
Completed a post-graduation and masters program at the Indian Institute of Planning and Management. Gained advanced knowledge and skills relevant to the field of study.
Under Graduation
Undertook an undergraduate program at Christ University. Acquired foundational knowledge and skills in the chosen field of study.
Software and tools used professionally
IndiaYou can contact anushka and 90k+ other talented remote workers on Himalayas.
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