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anushka dowerah

@anushkadowerah

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Experienced marketing leader driving brand visibility and growth.

India

Message

What I'm looking for

I am looking for opportunities that foster creativity, collaboration, and strategic growth.

With over a decade of experience in marketing, I have successfully driven brand visibility and growth for global brands such as Global Citizen, Castrol, and IPL. My expertise lies in global project management, agency collaboration, and brand sponsorships, where I have consistently maximized brand exposure through strategic partnerships and effective budget management.

Currently, as the Director of Brand Activations at GroupM, I develop engaging brand experiences tailored to client briefs and implement joint marketing campaigns that maximize reach and effectiveness. My previous role at Aster DM Healthcare saw me build the Aster Guardians Global Nursing Awards, achieving a digital reach of 1.6 million and securing over 8,000 media insertions, showcasing my ability to lead impactful campaigns across diverse international markets.

Experience

Work history, roles, and key accomplishments

Current

Director, Brands Activations

Current

GroupM

Jan 2025 - Present (6 months)

Developed and delivered engaging brand experiences tailored to client briefs. Directed end-to-end project management for multiple brand experience campaigns, overseeing timelines, deliverables, and cross-functional team coordination.

Brand Experiences Project Management Client Relations Marketing Campaigns Cross Functional Team Leadership

Marketing and Brand Communication

Aster DM Healthcare

Jan 2022 - Present (3 years 6 months)

Built Aster Guardians Global Nursing Awards, achieving a digital reach of 1.6 million and securing over 8,000 media insertions. Developed and executed event budgets, creative concepts, and strategic partnerships and sponsorships with industry experts and key nursing associations, ensuring seamless project delivery.

Event Management Strategic Partnerships Budget Management Media Relations Global Marketing

Brand Custodian

Cab Experiences

Aug 2018 - Present (6 years 11 months)

Conceptualised and managed brand-related events, such as product launches, trade shows, and sponsorships, to enhance brand visibility. Led cross-functional teams and collaborated with external vendors, overseeing the entire process from concept to delivery, ensuring high-quality content creation, brand integrity, and consistent strategic positioning across various media channels.

Brand Management Vendor Management Content Creation Brand Strategy Team Leadership

Brand Solutions Executive

Wizcraft International Entertainment Ltd.

Nov 2015 - Present (9 years 8 months)

Led development and execution of brand campaigns for Wizcraft's music and entertainment IPs, aligning with brand objectives. Managed strategic partnerships, execution, content strategy, artist engagement, sponsorships, and event asset development.

Campaigns Strategic Partnerships Content Strategy Event Management

Education

Degrees, certifications, and relevant coursework

Indian Institute of Planning and Management

Post-Graduation and Masters

Completed a post-graduation and masters program at the Indian Institute of Planning and Management. Gained advanced knowledge and skills relevant to the field of study.