Open to opportunities

Sherwin User

@sherwinuser

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Director and transport marketplace leader driving multi-million dollar savings and growth.

Indonesia

Message

What I'm looking for

I seek a senior operational or director role where I can lead cross-functional teams, drive data-informed pricing and marketplace improvements, and deliver measurable revenue growth and cost savings in a scaling company.

I am a director-level operator with deep experience leading transport and marketplace businesses across Southeast Asia, driving cross-functional initiatives that delivered substantial revenue and cost improvements. I have led projects that produced over $100M in annual savings and managed P&L for multi-country operations.

My background blends strategy, product-facing operations, and financial rigor — from implementing ML-powered order fulfillment and pricing changes to automating inventory planning and bad-debt identification. I partner with C-level stakeholders and coordinate 30+ stakeholder initiatives, delivering measurable outcomes such as $20M revenue uplift and $5M–$60M in cost savings.

I thrive in high-growth, cross-functional environments where data, stakeholder alignment, and disciplined execution meet. I have hands-on experience with SQL and Tableau, investor relations, budgeting, and scaling marketplace operations to improve unit economics and operational productivity.

Experience

Work history, roles, and key accomplishments

Current

Director

Current

Siaplast

Jan 2023 - Present (2 years 9 months)

Led a diversified trading group with $14M+ annual revenue and implemented automated inventory planning and bad-debt identification, driving a 12% increase in net income.

P&L management Inventory Planning Financial Analysis SQL Stakeholder Management Cost Optimization Automation Reporting

Co-founder

Arshipelago

Jan 2023 - Apr 2024 (1 year 3 months)

Led strategy and investor relationships, securing $150k funding from a Singapore VC while overseeing budgeting, cost management, and cross-department direction.

Fundraising Strategic Planning Budgeting Investor Relations Cost Management Financial Modeling

Global Head of 4Wheelers Transport

Gojek

Dec 2021 - Dec 2022 (1 year)

Owned end-to-end 4W transport P&L across 3 countries and dual-hatted as Head of Transport Budgeting, contributing to the Transport group's first CM3-positive result.

P&L management Budgeting Stakeholder Management Performance Optimization Strategic Planning Financial Consolidation

Head of Transport Marketplace

Gojek

Jan 2020 - Dec 2021 (1 year 11 months)

Managed a team of 10 to hit quarterly P&L targets, implemented pricing and ML order-fulfillment changes that removed $5M in subsidies and increased revenue by $20M.

Team Management Pricing Strategy Data Analysis SQL

Non-Transport Marketplace Lead

Gojek

Jan 2018 - Jan 2020 (2 years)

Managed marketplace efficiency for non-transport products, restructuring pricing logic to save $60M+ annually and rolling out allocation changes that increased driver productivity 30%.

Pricing Strategy Unit Economics Product Operations Change Management SQL

Operations Launcher

UberEats

May 2017 - Dec 2017 (7 months)

Co-launched UberEATS in Kuala Lumpur within 3 months, managing pricing, compliance, driver acquisition, and city performance to achieve 99.7% delivery completion and 30% monthly growth.

Go To Market Operations Management Driver Acquisition Regulatory Compliance Pricing Performance Metrics

Operations Associate

Uber

Dec 2015 - May 2017 (1 year 5 months)

Led marketplace efficiency across 20+ newly launched cities, launched Surabaya operations and a 30-person team, achieving ~100k weekly trips within months.

Vendor Relations Team Leadership