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@sherwinuser
Director and transport marketplace leader driving multi-million dollar savings and growth.
I am a director-level operator with deep experience leading transport and marketplace businesses across Southeast Asia, driving cross-functional initiatives that delivered substantial revenue and cost improvements. I have led projects that produced over $100M in annual savings and managed P&L for multi-country operations.
My background blends strategy, product-facing operations, and financial rigor — from implementing ML-powered order fulfillment and pricing changes to automating inventory planning and bad-debt identification. I partner with C-level stakeholders and coordinate 30+ stakeholder initiatives, delivering measurable outcomes such as $20M revenue uplift and $5M–$60M in cost savings.
I thrive in high-growth, cross-functional environments where data, stakeholder alignment, and disciplined execution meet. I have hands-on experience with SQL and Tableau, investor relations, budgeting, and scaling marketplace operations to improve unit economics and operational productivity.
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Work history, roles, and key accomplishments
Siaplast
Jan 2023 - Present (2 years 10 months)
Led a diversified trading group with $14M+ annual revenue and implemented automated inventory planning and bad-debt identification, driving a 12% increase in net income.
Arshipelago
Jan 2023 - Apr 2024 (1 year 3 months)
Led strategy and investor relationships, securing $150k funding from a Singapore VC while overseeing budgeting, cost management, and cross-department direction.
Owned end-to-end 4W transport P&L across 3 countries and dual-hatted as Head of Transport Budgeting, contributing to the Transport group's first CM3-positive result.
Managed a team of 10 to hit quarterly P&L targets, implemented pricing and ML order-fulfillment changes that removed $5M in subsidies and increased revenue by $20M.
Managed marketplace efficiency for non-transport products, restructuring pricing logic to save $60M+ annually and rolling out allocation changes that increased driver productivity 30%.
UberEats
May 2017 - Dec 2017 (7 months)
Co-launched UberEATS in Kuala Lumpur within 3 months, managing pricing, compliance, driver acquisition, and city performance to achieve 99.7% delivery completion and 30% monthly growth.
Uber
Dec 2015 - May 2017 (1 year 5 months)
Led marketplace efficiency across 20+ newly launched cities, launched Surabaya operations and a 30-person team, achieving ~100k weekly trips within months.
Degrees, certifications, and relevant coursework
Brevet A & B, Accounting
2015 - 2015
Completed Brevet A & B certification in accounting through Ikatan Akuntan Indonesia in 2015.
Bachelor of Commerce, Accounting
2010 - 2014
Bachelor of Commerce in Accounting from Sauder School of Business, University of British Columbia, completed in 2014.
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