I am seeking a performance-focused digital marketer role where I can leverage my skills to deliver excellent results and grow within an agency or in-house team that values measurable ROI.
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@sherazalippc
I am a performance driven Digital Marketer specializing in PPC campaigns, Google Ads management, and ROI-focused strategies.
I am seeking a performance-focused digital marketer role where I can leverage my skills to deliver excellent results and grow within an agency or in-house team that values measurable ROI.
I am a performance-driven Google Ads Executive with over 2 years of hands-on experience managing and optimizing Search campaigns.
At ATM Digital I managed Google Search campaigns with a combined monthly budget of £1,000, achieving an average CTR of 6.2% while reducing CPC. I conduct in-depth keyword research using Google Keyword Planner and SEMrush and create and test multiple ad copies and extensions to boost engagement and conversions.
I build weekly and monthly performance reports in Google Data Studio and use data to iterate on bidding strategies and targeting. I led a simulated lead-generation campaign that generated 120 leads in one month.
I bring a strengths-based, performance-driven approach and enjoy roles where I can reduce costs and improve ROI through testing, analytics, and precise targeting. I am pursuing further study in Business and Information Technology and welcome opportunities to scale paid-search performance in an agency or in-house team.
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Work history, roles, and key accomplishments
Anomoz Softwares
Jul 2025 - Present (4 months)
Currently working as a part-time Google Ads Expert, managing and optimizing campaigns to drive high-quality leads, improve ROI, and enhance overall ad performance.
ATM Digital
May 2023 - Jun 2025 (2 years 1 month)
Managed Google Search campaigns with a combined monthly budget of £1,000, achieving an average CTR of 6.2% and reducing CPC through optimized keyword strategies. Created and A/B tested ad copy and extensions and produced weekly/monthly Google Data Studio reports to improve campaign ROI.
Degrees, certifications, and relevant coursework
Bachelor of Business and Information Technology, Business and Information Technology
2025 -
Pursuing a Bachelor of Business and Information Technology at Virtual University of Pakistan, enrolled March 2025 with expected completion in May 2029.
Intermediate in Commerce, Commerce
2021 - 2023
Completed Intermediate in Commerce at Govt. Degree College Gulshan-e-Iqbal from March 2021 to July 2023.
Software and tools used professionally
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