Open to opportunities

Sheraz ALI

@sherazalippc

I am a performance driven Digital Marketing Executive specializing in PPC campaigns, Google Ads management, and ROI-focused strategies.

Pakistan

Message

What I'm looking for

I am seeking a performance-focused digital marketer role where I can leverage my skills to deliver excellent results and grow within an agency or in-house team that values measurable ROI.

I am a performance-driven Google Ads Executive with over 2 years of hands-on experience managing and optimizing Search campaigns.

At ATM Digital I managed Google Search campaigns with a combined monthly budget of £1,000, achieving an average CTR of 6.2% while reducing CPC. I conduct in-depth keyword research using Google Keyword Planner and SEMrush and create and test multiple ad copies and extensions to boost engagement and conversions.

I build weekly and monthly performance reports in Google Data Studio and use data to iterate on bidding strategies and targeting. I led a simulated lead-generation campaign that generated 120 leads in one month.

I bring a strengths-based, performance-driven approach and enjoy roles where I can reduce costs and improve ROI through testing, analytics, and precise targeting. I am pursuing further study in Business and Information Technology and welcome opportunities to scale paid-search performance in an agency or in-house team.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Expert

Current

Anomoz Softwares

Jul 2025 - Present (1 month)

Currently working as a part-time Google Ads Expert, managing and optimizing campaigns to drive high-quality leads, improve ROI, and enhance overall ad performance.

Campaign Management Campaign Tracking Campaign Optimization Campaign Development Campaign Strategy Keyword Research Google Analytics Google Ads Google Tag Manager Google Data Studio

Google Ads Executive

ATM Digital

May 2023 - Jun 2025 (2 years 1 month)

Managed Google Search campaigns with a combined monthly budget of £1,000, achieving an average CTR of 6.2% and reducing CPC through optimized keyword strategies. Created and A/B tested ad copy and extensions and produced weekly/monthly Google Data Studio reports to improve campaign ROI.

Google Ads Google Keyword Planner SEMrush Google Data Studio Google Tag Manager PPC Ahrefs CPC

Education

Degrees, certifications, and relevant coursework

Virtual University of Pakistan

Bachelor of Business and Information Technology, Business and Information Technology

2025 -

Pursuing a Bachelor of Business and Information Technology at Virtual University of Pakistan, enrolled March 2025 with expected completion in May 2029.