Sheila Ram

I’m an experienced Credit Controller with over 20 years’ success across credit control, customer account management, debt recovery, and high-volume customer service. I’ve built strong cash collection performance by maintaining regular contact with customers, setting clear payment plans, and proactively escalating overdue accounts to protect cash flow. In my current role at Reach Publishing Services Ltd, I manage a portfolio of 800+ customer accounts while resolving complex account queries and improving payment behaviour.

I’m also trusted for balanced credit decisions, having assessed and granted credit facilities within authority levels while considering risk and business objectives. I focus on fraud prevention, identity fraud investigations, and improving payment reliability—such as increasing Direct Debit uptake and resolving billing disputes quickly to prevent debt ageing. I’m proud of consistently achieving performance targets, including 100% of monthly targets, and being recognised multiple times as a top performer for highest cash collection.