Open to opportunities

Sheetal Singh

@sheetalsingh4

Message

I drive luxury beauty CRM lifecycle growth across international markets.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead CRM and lifecycle marketing initiatives that use customer data, automation and personalisation to improve engagement, retention and lifetime value across omnichannel customer experiences.

At The Estée Lauder Companies, I lead CRM strategy for 10 luxury beauty brands across six international markets, building omnichannel lifecycle programmes that drive acquisition, engagement, retention and loyalty. I own the annual CRM calendar and deliver personalised email campaigns and automated journeys spanning welcome, abandoned cart, replenishment and cross-sell.

I use Braze, Salesforce, customer data and campaign analytics to improve segmentation, personalisation and customer lifetime value. My work has increased retention by 30%, improved POS customer data capture by 30%, and contributed to a 25% increase in social media ROI through integrated CRM initiatives.

Experience

Work history, roles, and key accomplishments

Current

CRM Lead

Current

The Estée Lauder Companies

Feb 2023 - Present (3 years 7 months)

Lead CRM strategy across 10 luxury beauty brands in 6 international markets, driving customer acquisition, engagement, retention and loyalty through omnichannel lifecycle marketing. Own the annual CRM calendar, delivering personalised email campaigns and automated customer journeys.

CRM Strategy Lifecycle Marketing Email Marketing Customer Segmentation Automation Braze Salesforce Analytics Power BI SQL Tableau Google Analytics A B Testing

Senior Associate – CRM & Customer Insights

The Estée Lauder Companies

Mar 2022 - Jan 2023 (10 months)

Managed end-to-end CRM campaigns across email and digital channels, driving customer acquisition, engagement, retention and repeat purchases. Owned campaign planning, audience segmentation and automated lifecycle journeys in Braze, increasing customer retention by 20%.

Email Marketing Marketing Automation Customer Segmentation Dynamic Content A B Testing Braze Analytics Predictive Analytics Machine Learning NLP

Associate CRM

Eyewa

Jan 2019 - Dec 2022 (3 years 11 months)

Supported the planning and execution of CRM campaigns across email and digital marketing channels. Assisted with customer segmentation, audience management and campaign scheduling to deliver targeted customer communications.

CRM Email Marketing Customer Segmentation Campaign Management Data Quality Automation

Education

Degrees, certifications, and relevant coursework

The Estée Lauder Companies

CRM Lead, CRM

2023 -

Lead CRM strategy across 10 luxury beauty brands in 6 international markets, driving customer acquisition, engagement, retention and loyalty through omnichannel lifecycle marketing.