Sheena Desai
@sheenadesai
I build enterprise customer data ecosystems that accelerate personalized marketing activation.
IndiaWhat I'm looking for
I'm leading enterprise client acquisition and solutions delivery at Saptharushi, translating a technically complex first-party data platform into boardroom-ready business cases for CMO and CDO buyers.
At Mondelēz International, I architected and delivered a Consumer Data Ecosystem consolidating more than 100 million Indian consumer records and 700 attributes across seven sources on Google Cloud Platform. I led a 16-person multi-vendor group, reduced consumer-data costs by 45%, cut campaign launch times from seven days to two, and delivered a zero-defect go-live.
Across Exponentia.ai, Capillary Technologies, Novo Nordisk, and Accenture, I've built go-to-market engines, scaled multichannel engagement, and delivered MarTech programmes across global markets. My work spans Salesforce Marketing Cloud, CDPs, CRM, data architecture, campaign activation, personalization, and practical operating models that sustain adoption.
Experience
Work history, roles, and key accomplishments
Director Enterprise Solutions
Saptharushi
Feb 2026 - Present (7 months)
Hired to lead enterprise client acquisition and solutions delivery as founding enterprise commercial leader, building the sales motion from scratch and converting pilot engagements into contracted accounts.
Architected end-to-end Consumer Data Ecosystem (CDE), a proprietary platform consolidating >100 million Indian consumer records and 700 attributes across 7 web, CRM and CDP sources on Google Cloud Platform. Reported to Senior Director of Consumer Digital Experiences. Directed a 16-strong multi-vendor delivery group spanning Publicis Sapient, Lytics, HubSpot and OneTrust; oversight of $500K budget.
Education
Degrees, certifications, and relevant coursework
Goa Institute of Management
Post Graduate Diploma in Management, Management
2014 - 2016
Pursued a Post Graduate Diploma in Management with a focus on Management.
Goa Engineering College
Bachelor of Engineering, Information Technology
2005 - 2009
Earned a Bachelor of Engineering in Information Technology.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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