Astha Mathur
@asthamathur
I build and scale digital products across learning, travel, retail, and CPG.
IndiaWhat I'm looking for
I'm currently owning end-to-end product management for Wolters Kluwer's digital learning products, including Lippincott Medical Education and Digital Hub, across B2B and B2C markets.
I translate customer and business needs into roadmaps, prioritized backlogs, user stories, and launches. I also drove AI-enabled learning features such as book-grounded Q&A, automated MCQs, flashcards, and summaries, while contributing to $900K YTD digital portfolio revenue through commercialization, pricing, packaging, and GTM work.
At Adani Digital Labs, I launched the Trains line of business on the AdaniOne OTA platform, increasing user onboarding by 20% and daily train bookings by 5X. By improving checkout, post-payment journeys, chatbot integration, offers, and loyalty features, I helped reduce fail rates from 20% to 6% and improve CSAT and retention by 12%.
Over nearly six years at Tata Consultancy Services, I led Salesforce-based commerce, CRM, sales execution, and knowledge-management products for CPG and retail clients. My work supported 20K+ users, 113K digital sales calls, £200M+ in sales value, $8M+ annual revenue, and digital transformation across global markets.
Experience
Work history, roles, and key accomplishments
Owned end-to-end product management for digital learning products including Lippincott Medical Education and Digital Hub across B2B/B2C, covering discovery, strategy, roadmap, and delivery. Drove AI-enabled enhancements and commercialization initiatives contributing to $900K YTD digital portfolio revenue.
Led the launch of Trains LOB on AdaniOne's OTA platform, boosting user onboarding by 20% and increasing per day train bookings by 5X. Drove growth through Voice of Customer and data-driven decisions, reducing fail rate from 20% to 6% and boosting CSAT and retention by 12%.
Led product strategy and delivery for Salesforce-based B2B platforms across CPG and retail clients, driving digital transformation across commerce, CRM, and sales execution. Scaled platforms across 13+ markets, supporting 20K+ users and generating $8M+ annual revenue.
Education
Degrees, certifications, and relevant coursework
Xavier Institute of Management, Bhubaneswar
Post Graduate Diploma in Management (MBA), Marketing and IT
2015 - 2017
Pursued a Post Graduate Diploma in Management with majors in Marketing and IT.
Manipal Institute of Technology
Bachelor of Technology, Electrical and Electronics Engineering
2011 - 2015
Completed a Bachelor of Technology with a major in Electrical and Electronics Engineering.
Delhi Public School, Sector 45, Gurgaon
Senior Secondary (12th), Science
2010 - 2011
Grade: 91.6%
Completed 12th standard under CBSE board with a focus on Science.
Delhi Public School, Gurgaon
Secondary (10th)
2008 - 2009
Grade: 94.4%
Completed 10th standard under CBSE board.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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