Open to opportunities

Shawn Lipstein

@shawnlipstein

Message

I lead AI-native product design for enterprise platforms at scale.

United States

Message

What I'm looking for

I’m looking to lead AI-native product and platform transformation, build high-performing global design teams, and create measurable customer and business outcomes through product-led growth, enterprise SaaS, and scalable design systems.

At project44, I lead product design for a global logistics platform serving Amazon, Apple, Costco, and Adidas. I’m driving its transition to an AI-native, agent-based system, with design-led improvements correlated with a 42-point NPS increase, 21-point CSAT increase, and 31% automation of shipment exception workflows.

Previously at Moderna and AWS, I led UX strategy for commercial, manufacturing, and global infrastructure platforms. I delivered a direct-to-provider ecommerce experience, built a design system that saved over $100M, increased AWS CSAT from 60% to 80%, and contributed to $10B in annual cost savings.

I’ve also built and led large multidisciplinary design organizations at GoDaddy, Caradigm, Amazon, and Microsoft, creating product visions, design systems, research practices, and scalable teams that improve growth, retention, and customer outcomes.

Experience

Work history, roles, and key accomplishments

VP of Product Design

project44

Apr 2025 - Jul 2026 (1 year 3 months)

Design executive for a global logistics platform, leading design across a multi-product platform and driving the transition to an AI-native, agent-based logistics system. Rebuilt the design org, established a research practice, relaunched the design system, and integrated AI across workflows, correlating with a 42-point NPS increase and 21-point CSAT increase.

AI Agentic AI Design Design Systems Research Prototyping Figma Claude AI Code Generation Team Leadership Global Team Management

Executive Director of Product Strategy & UX

Moderna

Aug 2023 - Apr 2025 (1 year 8 months)

Led UX strategy across internal and commercial platforms at a global biotech company, consolidating two design teams under unified leadership. Partnered with Merck on a personalized cancer treatment platform and delivered a direct-to-provider ecommerce experience, reducing provider onboarding time by 15%.

UX Strategy Design Systems Ecommerce Platform Architecture Cross Organizational Collaboration CSAT Improvement

Head of User Experience

Amazon Web Services

Sep 2021 - Jun 2023 (1 year 9 months)

Led UX for the internal platform powering global infrastructure across 31 regions at Amazon Web Services. Increased CSAT from 60% to 80% and contributed to $10B in annual cost savings by optimizing operational workflows.

UX Leadership Infrastructure Workflow Optimization CSAT Improvement Team Building

Director of Design

GoDaddy

Feb 2018 - Sep 2021 (3 years 7 months)

Led a 50+ person multi-discipline design organization across growth funnels, subscription conversion, self-serve onboarding, customer retention, support, and ops. Defined and executed a 5-year vision contributing to 10% revenue growth and +25 NPS, and built AI-driven support experiences reducing call volume by 8.7%.