Open to opportunities

Shaun Abundance

@shaunabundance

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End-to-end UX/UI Specialist and Web Designer focused on accessible, high-converting experiences.

South Africa

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What I'm looking for

I’m looking for a cross-functional team where I can own UX/UI end-to-end, ship quickly, and build accessible, conversion-focused experiences. I want opportunities to connect design decisions to data, user flows, and measurable business outcomes.

I’m an end-to-end UX/UI Specialist and Web Designer who drives conversion and accessibility across digital assets. I own the lifecycle from discovery through delivery—turning user-centric flows into shippable interfaces and aligning design, development, and SEO teams.

I’ve built and overhauled websites on custom WordPress frameworks, managing theme configurations, plugin integrations, and layout revamps while implementing structural SEO to improve speed, crawlability, and the overall user journey. I’ve also tightened user experiences through iterative improvements that enhanced engagement and reduced bounce rates, and I’ve delivered UX changes that resulted in a 40% improvement in user retention and engagement.

My work extends beyond core web platforms into marketing channels—designing high-performing newsletters, mailers, and rich media banners—so brand identity consistently shows up in every touchpoint. I’m deeply pragmatic with a strong bias to ship: I communicate clearly, document design logic for developer handoffs, and iterate fast using Figma and modern prototyping workflows.

Experience

Work history, roles, and key accomplishments

Current

Web Designer & UX / UI Designer

Current

Inala Digital Creatives

Mar 2025 - Present (1 year 4 months)

Led UX/UI architecture from discovery through delivery, creating accessible, conversion-focused user flows and wireframes. Designed and deployed WordPress sites, collaborated with development daily for accurate UI implementation, and implemented structural SEO best practices.

UX UI Design User Flows Wireframing Accessibility WordPress SEO Responsive Web Design

UX / UI Specialist & Web Designer

VWV Group

Feb 2023 - Jan 2025 (1 year 11 months)

Improved core digital properties by enhancing user journeys and increasing engagement while reducing bounce rates. Partnered with marketing teams to design integrated campaigns across web pages, email newsletters, and HTML5 banners using custom WordPress elements.

UX UI Design User Journeys Conversion Optimization WordPress HTML5 CSS3 JavaScript Newsletters Campaign Design Brand Management

UX/UI & Web Designer

IoT.nxt

Nov 2022 - Jan 2023 (2 months)

Designed data-dense, technical dashboards and web interfaces by translating complex requirements into accessible user flows. Bridged creative and technical teams by maintaining design system documentation and managing responsive layouts across devices.

UX UI Design Dashboards User Flows Design Systems Responsive Web Design Information Architecture

UX/UI & Digital Designer

Catalisto LLC

Mar 2022 - Oct 2022 (7 months)

Restructured website information architecture and user interfaces, improving user retention and engagement by 40%. Created visual assets across multiple digital touchpoints, using UX principles and data insights to optimize marketing campaign layouts.

Information Architecture UX UI Design Conversion Optimization Responsive Web Design Digital Marketing Creative Website Redesign UX Optimization

Digital & Web Designer

ADC

Jan 2019 - Jan 2021 (2 years)

Delivered full-spectrum digital design services, using web platforms as the central hub of multi-channel client strategies. Designed and deployed functional responsive web properties while managing content updates, security patches, and performance optimisations, and created cohesive digital marketing collateral.

Web Design Responsive Web Design Website Maintenance Performance Optimization Marketing Collateral Multi channel Marketing

Education

Degrees, certifications, and relevant coursework

University of California, Davis

Foundation Certificate, Digital Marketing (SEO)

2021 - 2021

Google SEO Foundation (Digital Marketing) via Coursera. Focused on search intent, conversion optimization, and on-site architecture.

Google

Professional Certificate, UX Design

2021 - 2021

Google UX Design Professional Certificate via Coursera. Covered UX research, wireframing, high-fidelity prototyping, and inclusive design.

University of South Africa (UNISA)

Bachelor of Science, Informatics

2022 -

Grade: 87% GPA

Bachelor of Science in Informatics at UNISA. Coursework included Visual Programming, Human-Computer Interaction, Computer Systems, and Business Management (GPA: 87%).