Open to opportunities

Sharon Tsai

@sharontsai

Message

I build lifecycle CRM programs that increase customer engagement, loyalty, and conversion.

Taiwan

Message

What I'm looking for

I'm looking to lead customer-centric lifecycle, CRM, and marketing automation initiatives where I can turn behavioral insights into scalable journeys, measurable growth, and stronger customer loyalty across teams and markets.

I've led CRM and digital engagement programs for Royal Canin, Kenvue, Nestlé, PageGroup, Intel, and Microsoft across Taiwan, Hong Kong, and APAC. At Royal Canin, I launched an APAC-first Aging Campaign and increased loyalty-program engagement by 20% through segmentation, personalized journeys, and A/B testing.

I translate behavioral data, customer needs, and business priorities into scalable lifecycle strategies, from acquisition and activation through retention and re-engagement. My work spans Salesforce, Marketing Cloud, HubSpot, Pardot, dashboards, platform migrations, and cross-functional delivery—helping improve acquisition by 10%, reduce reporting time by 50%, and increase MQL conversion rates by 26%.

Experience

Work history, roles, and key accomplishments

Senior CRM Specialist

Royal Canin

Dec 2024 - Aug 2025 (8 months)

Spearheaded the APAC-first Aging Campaign CRM launch, introducing a Pet Age Calculator to deliver personalized customer experiences. Increased loyalty program engagement by 20% through audience segmentation, personalized journeys, and A/B testing.

CRM Lifecycle Marketing Audience Segmentation A B Testing Personalization GDPR Compliance

Education

Degrees, certifications, and relevant coursework

Arizona State University

Master of Science, Entrepreneurship and Innovation

Pursuing a Master of Science in Entrepreneurship and Innovation at the W. P. Carey School of Business, focusing on design thinking, customer value proposition, business model innovation, and technology commercialization.