Shanna Quintero

I help organizations eliminate operational friction and build smarter, more scalable ways of working across Marketing, Creative, Technology, and business operations.
Partnering from the C-suite to the frontline teams doing the work, I identify where processes, technology, organizational structures, vendor models, and ways of working are creating unnecessary cost, complexity, or frustration—I trans

Led enterprise Creative Operations, GTM Operations, marketing planning, workflow transformation, and operational enablement across a high-volume, global marketing organization.

Key impact:
· Built and scaled enterprise workflow governance, intake, and prioritization frameworks enabling cross-functional alignment and execution predictability.
·  Reduced GTM delivery timelines by 5 weeks through

Led global Creative Operations and enterprise workflow transformation within a highly matrixed financial services environment.

Key impact:
·   Established a global 24/7 delivery model improving scalability and operational consistency
·   Led Agile transformation initiatives reducing delivery bottlenecks by 2.5+ weeks
·   Built governance systems and workflow standards improving transparency and

• Led a team of Creative Project managers, business analysts, and responsible for total Operations of the Agency
• Converted the agency to agile methodology, saving 2 weeks in our creative process and reducing freelance costs by 17%.
• Established new workflow and billing system, automating inputs and increasing invoice accuracy which increased project profits on average by 8%

Overseeing development and implementation of relevant strategic initiatives, while collaborating with multiple groups across the organization

• Led the reorganization of talent across pyramids to align skill set, reinforce strategic resource planning, career growth and boost team morale
• Implemented lean methodology to streamline In-store Marketing processes resulting in a reduction of 13 week

• Leveraged lean methodology to implement a new Site Merchandise process that reduced timing of content to site by 17 weeks and mobile by 5 weeks. Therefore responding to market needs faster and increased traffic by 10% and conversion rate by 7%
• Reduced dependency on mobile agencies and increased internal capabilities through negotiations and agile techniques; resulting in over $1M in cost savin

• Established the Target.com strategy for 2011 and 2012 setting a sustainable roadmap for a new application and cadence to drive vendor performance with Target.com vendors. This equating to over $5M in Target.com revenue from Vendor Compliance
• Transformed the team morale by building a strong team culture focused on development, managing accountabilities, and rewarding high performance. Responsib

Bachelor of Arts in Communication and Media Studies from the University of Minnesota, completed in 2006.