Shanice Webb
@shanicewebb
Brand and marketing specialist driving growth through strategy, CRM, and digital campaigns.
Trinidad and TobagoWhat I'm looking for
I am a dynamic brand and marketing specialist with over five years of experience building and executing marketing strategies that drive revenue and market visibility.
I manage brand strategy, inventory, and sales planning for multiple key brands, and I led the implementation of HubSpot CRM to improve sales tracking and customer data management.
As a consultant I established influencer KPIs that generated a 400% sales increase, secured over $250,000 in grant funding, and streamlined production processes for 50% greater efficiency.
I combine marketing, operations, and team leadership—having overseen international website redesign teams, managed multi-million-dollar budgets, and applied SCRUM to improve departmental efficiency—while staying current on digital tools and social media best practices.
Experience
Work history, roles, and key accomplishments
Brand Coordinator
AP Scott Trinidad
Jan 2023 - Present (2 years 11 months)
Manage brand strategy, sales, and marketing for seven+ brands; implemented HubSpot CRM and led an international website redesign to improve digital presence and sales tracking.
Sales and Marketing Assistant
AP Scott Trinidad
Jan 2022 - Jan 2023 (1 year)
Supported sales and marketing operations for the Housing Division, managed inventory and contributed to monthly campaign performance analysis to optimize results.
Administrative Support Assistant
Water and Sewage Authority
Dec 2016 - Dec 2021 (5 years)
Managed procurement and inventory using Oracle iProcurement and oversaw a $25M combined budget while training staff and applying SCRUM to improve departmental efficiency.
Digital Marketing Consultant
Ascendancy Solutions
Jul 2020 - Dec 2020 (5 months)
Developed targeted digital campaigns for a Massy Motors sales representative, increasing sales inquiries by 25% and producing high-quality digital content for campaigns.
Education
Degrees, certifications, and relevant coursework
ABArthur Lok Jack Global School of Business
Master of Science, International Strategic Marketing
Completed a Master of Science in International Strategic Marketing, focusing on global marketing strategies and brand management.
TCThe University of the West Indies, St. Augustine Campus
Bachelor of Science, Management Studies
Earned a Bachelor of Science in Management Studies with a minor in Communication Studies, emphasizing management principles and communication.
Availability
Location
Trinidad and TobagoAuthorized to work in
Job categories
Skills
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