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Kadesha Holder

@kadeshaholder

Brand Manager at ALSTONS MARKETING COMPANY ( AMCO), growing brand awareness through integrated campaigns and sales strategy.

Trinidad and Tobago

Message

What I'm looking for

I’m seeking an opportunity where I can contribute to an organisation that will fully utilise my professional skills and academic training.

At ALSTONS MARKETING COMPANY ( AMCO), I create and implement integrated marketing campaigns to increase brand awareness and customer engagement. I monitor market trends and consumer insights, and track campaign performance against ROI and KPIs.

At UNIPET (UNITED INDEPENDENT PETROLEUM MARKETING COMPANY LIMITED), I planned and executed marketing strategies and supported the company’s sales targets. I also managed online content across social media channels and coordinated promotional events and marketing materials.

At Garden Kitchen Caterers, I implemented marketing strategies that resulted in 30% sales growth. I also directed a redesign covering the logo, menu items, branding, and uniforms, and introduced a stock management system that helped increase profits by controlling wastage and tracking supply usage.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Alstons Marketing Company

Dec 2024 - Present (1 year 10 months)

Created and implemented integrated marketing campaigns to increase brand awareness and drive customer engagement. Monitored market trends, conducted consumer insights, and managed A&P budgets to achieve sales and gross profit targets.

Marketing Campaigns Brand Awareness Market Research Consumer Insights Trade Auditing Inventory Management Budget Management ROI Analysis KPI Tracking Forecasting

Current

Event & Sales Manager

Current

Garden Kitchen Caterers

May 2016 - Present (10 years 5 months)

Implemented marketing strategies resulting in 30% growth in sales. Recruited and supervised catering and event staff, directed brand redesign, and oversaw accounting functions.

Marketing Strategy Sales Growth Staff Management Event Management Stock Management Accounting Market Research

Brand Manager (Beverage)

VEMCO

Sep 2022 - Nov 2022 (2 months)

Planned and implemented marketing and trade programs for appointed beverage brands. Developed and monitored sales and gross profit forecasts, marketing budgets, and product positioning strategies.

Marketing Strategy Trade Marketing Sales Forecasting Budget Management Product Positioning Pricing Strategy Customer Relationship Management

Sales and Marketing Officer

Unipet

May 2021 - Sep 2022 (1 year 4 months)

Planned and executed marketing strategies, objectives, and budgets to achieve sales targets. Managed online content, coordinated marketing suppliers, and conducted market research to support brand presence.

Marketing Strategy Sales Planning Social Media Management Market Research Event Coordination Content Management Supplier Coordination

Marketing Support

Caribbean Airlines Limited

Mar 2019 - Mar 2021 (2 years)

Coordinated advertising and promotional collateral for distribution across the airline's network. Assisted in the coordination of sponsored events and maintained brand consistency in marketing and social media messages.

Advertising Coordination Event Coordination Social Media Marketing Brand Management Budget Management Vendor Management

Junior Event Coordinator

Drew Manor

Jun 2017 - Nov 2017 (5 months)

Provided operational and coordination support for corporate events, weddings, and celebrations. Collaborated with the Event Manager on site visits, sales, marketing, and client accounts.

Event Coordination Client Management Vendor coordination Site Planning Contract Management

Guest Services Officer

Hyatt Regency Trinidad

Apr 2016 - May 2017 (1 year 1 month)

Maximized room revenue by up-selling to higher rate categories and selling the highest possible rates for walk-in guests. Assisted guests with check-in and checkout, and maintained vigilance on in-house credit matters.

Customer Service Upselling Front Desk Operations Administrative Support Credit Management

Communications Intern

Philadelphia Convention & Visitors Bureau

Jan 2015 - May 2015 (4 months)

Developed press releases, media advisories, and newsletter articles. Assisted with tracking media placements and conceptualized storyboards and scripts for the media.

Press Releases Media Relations Content Creation CMS Storyboarding