Open to opportunities

Shane User

@shaneuser

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Experienced creative director with a focus on strategic marketing.

Canada

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, with opportunities for growth and collaboration in a supportive team environment.

With 15 years of experience in strategic marketing, I have honed my skills in managing teams, creative direction, and client relations. My diverse background spans various sectors including retail, B2B, SaaS, and the television industry. I am passionate about leveraging my technical expertise and leadership abilities to drive impactful marketing strategies.

In my recent role as Creative Director and Marketing Manager at Totally Raw Pet Food, I was responsible for the overall creative direction and marketing of the brand. I successfully managed a team and was deeply involved in the company’s marketing strategy, social media, ad management, and e-commerce shop. My previous experiences have equipped me with a robust skill set in design, marketing, and project management, allowing me to deliver exceptional results across various projects.

Experience

Work history, roles, and key accomplishments

Creative Director/Marketing Manager

Totally Raw Pet Food

Jan 2020 - Jan 2025 (5 years)

Responsible for creating designs and overall creative direction and marketing for the online presence, product packaging, digital/print advertising, and developing brand identity. Managed a team consisting of a Copywriter and Designer, involved in marketing strategy, social media, ad management, design direction, and e-commerce shop.

Team Leadership Creative Direction Marketing Strategy Social Media

Producer/Project Manager

Say So Communications

Jan 2022 - Jan 2023 (1 year)

Managed and directed a team of 4 in the creation of a WebGL-based kid’s educational app titled Puppet Academy, aimed at encouraging and improving speech development.

Project Management Team Leadership WebGL Team Coordination

Marketing/Senior Designer

Liberated Networks

Jan 2018 - Feb 2021 (3 years 1 month)

Helped build B2B/SaaS products in Design, Marketing, SEO, Social Media, Email Marketing, Frontend Design, and Creative Direction. Contributed to products like Citywide Communications, Talentsorter, Jobtimize, and FitFirst Technologies.

B2B Marketing SaaS SEO Social Media Creative Direction

Inbound/Outbound Marketing Specialist

Web.com

Feb 2016 - Feb 2017 (1 year)

Analyzed customer web services and packages, ensuring customer satisfaction while upselling new services such as Google, Facebook, and LinkedIn Ads.

Customer Service Upselling Web Services Analysis Digital Marketing

Senior Web/Graphic Designer

Inflexion Interactive

Jan 2007 - Jan 2009 (2 years)

Responsible for the design and creative direction of various projects and campaigns, including web design and marketing work for clients such as Macs Convenience, Sabra Foods, and sectors like Health, Entertainment, and Retail.

Web Design Graphic Design Campaigns Client Management Creative Direction