SUShane User
@shaneuser
Experienced creative director with a focus on strategic marketing.
CanadaWhat I'm looking for
With 15 years of experience in strategic marketing, I have honed my skills in managing teams, creative direction, and client relations. My diverse background spans various sectors including retail, B2B, SaaS, and the television industry. I am passionate about leveraging my technical expertise and leadership abilities to drive impactful marketing strategies.
In my recent role as Creative Director and Marketing Manager at Totally Raw Pet Food, I was responsible for the overall creative direction and marketing of the brand. I successfully managed a team and was deeply involved in the company’s marketing strategy, social media, ad management, and e-commerce shop. My previous experiences have equipped me with a robust skill set in design, marketing, and project management, allowing me to deliver exceptional results across various projects.
Experience
Work history, roles, and key accomplishments
Creative Director/Marketing Manager
Totally Raw Pet Food
Jan 2020 - Jan 2025 (5 years)
Responsible for creating designs and overall creative direction and marketing for the online presence, product packaging, digital/print advertising, and developing brand identity. Managed a team consisting of a Copywriter and Designer, involved in marketing strategy, social media, ad management, design direction, and e-commerce shop.
Producer/Project Manager
Say So Communications
Jan 2022 - Jan 2023 (1 year)
Managed and directed a team of 4 in the creation of a WebGL-based kid’s educational app titled Puppet Academy, aimed at encouraging and improving speech development.
Marketing/Senior Designer
Liberated Networks
Jan 2018 - Feb 2021 (3 years 1 month)
Helped build B2B/SaaS products in Design, Marketing, SEO, Social Media, Email Marketing, Frontend Design, and Creative Direction. Contributed to products like Citywide Communications, Talentsorter, Jobtimize, and FitFirst Technologies.
Inbound/Outbound Marketing Specialist
Web.com
Feb 2016 - Feb 2017 (1 year)
Analyzed customer web services and packages, ensuring customer satisfaction while upselling new services such as Google, Facebook, and LinkedIn Ads.
Senior Web/Graphic Designer
Inflexion Interactive
Jan 2007 - Jan 2009 (2 years)
Responsible for the design and creative direction of various projects and campaigns, including web design and marketing work for clients such as Macs Convenience, Sabra Foods, and sectors like Health, Entertainment, and Retail.
Creative Director/Senior Designer
Modern Media Agency
Jan 2006 - Jan 2007 (1 year)
Created or enhanced web presence for clients including Grafton/Connor, EastLink, and Halifax Film through effective design and marketing strategies.
Graphic/Web Designer
Vision Critical Communications/Alida
Jan 2001 - Apr 2006 (5 years 3 months)
Responsible for UI/UX, branding, and website designs for clients such as Coca-Cola and Kroger Foods.
Senior Interactive Designer
Extreme Group Agency
Jan 2005 - Jan 2006 (11 months)
Responsible for website designs and marketing campaigns for clients such as Bell/Aliant, Moosehead, and the Nova Scotia Liquor Commission.
Motion Graphic/Playback Artist
Stargate SG-1/Atlantis/Sony
Jan 2005 - Jan 2006 (11 months)
Responsible for motion graphics and interface design for the actors' interactions with monitors, TVs, and other devices in the TV show.
Education
Degrees, certifications, and relevant coursework
Art Institute of Vancouver
Masters Program, Interactive Media
2008 - 2010
Completed the Interactive Media Masters Program, focusing on the integration of technology and media in creative projects.
Art Institute of Vancouver
1 Year Program, Communications & Marketing
2008 - 2009
Studied Communications and Marketing, gaining skills in strategic marketing and client relations.
Availability
Location
CanadaAuthorized to work in
Portfolio
artstation.comSkills
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