Open to opportunities

Shad Steele

@shadsteele

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Marketing leader and graphic designer driving measurable brand growth.

Canada

Message

What I'm looking for

I seek a role combining creative leadership and data-driven marketing where I can lead brand strategy, improve UX-driven conversion, and grow engagement within a collaborative, growth-oriented team.

I am a marketing leader and graphic designer with hands-on experience delivering integrated campaigns that increase brand visibility and drive measurable results.

At WestGen, I executed annual marketing plans across digital, social, and traditional channels, optimized e-commerce UI/UX and SEO for improved conversion, and partnered with vendors to maintain product and brand consistency.

Previously, I led a rebrand and developed brand guidelines that modernized identity across 16+ campuses, launched integrated campaigns that helped increase student enrollment by 15%, and produced multimedia content for recruitment and marketing initiatives.

I combine data-driven marketing, creative direction, and UX-focused design to improve engagement, lead generation, and online performance, and I am motivated to bring that blend of strategy and craft to growth-focused teams.

Experience

Work history, roles, and key accomplishments

Marketing Team Lead

SHAD WestGen

Feb 2021 - Oct 2023 (2 years 8 months)

Led annual marketing plans across digital, social, and traditional channels, increasing brand visibility and engagement and driving measurable ROI; optimized e-commerce UX and SEO to boost traffic, conversion rates, and online sales.

Brand Strategy SEO UI UX Campaign Management Social Media Vendor Management Analytics

Senior Graphic Designer

Sprott Shaw College

Mar 2017 - Feb 2021 (3 years 11 months)

Directed a rebrand and developed brand guidelines to modernize identity and improve consistency; designed integrated marketing campaigns and multimedia content that contributed to increased enrollment and engagement.

Brand Identity Graphic Design Multimedia UX Design Marketing Collateral Adobe Creative Suite

Marketing Coordinator

Norsat International Inc

Jan 2016 - Nov 2016 (10 months)

Executed direct mail and SEO campaigns to expand lead generation and retention, produced cohesive marketing collateral, and optimized the corporate website to improve functionality and customer engagement.

Direct Mail SEO Content Marketing Website Optimization Campaign Execution Marketing Automation Analytics

Graphics & Marketing Specialist

Century 21 Canada

Feb 2013 - Oct 2015 (2 years 8 months)

Developed brand assets and platform-specific social strategies that increased reach and engagement; coordinated cross-functional teams to deliver on-brand campaigns under tight deadlines.

Graphic Design Social Media Strategy Event Marketing Adobe Creative Suite Content Creation

Education

Degrees, certifications, and relevant coursework

Kwantlen Polytechnic University

Bachelor of Design, Graphic Design for Marketing

2017 - 2021

Bachelor of Design in Graphic Design for Marketing completed with Dean's List recognition, focusing on marketing-aligned design and integrated campaigns.