Shamolie Oberoi

Built FinBox's content programme across product marketing, thought leadership, and demand generation. Partnered with product, engineering, and sales to translate lending infrastructure into customer-facing content and led messaging for product launches, web, reports, newsletters, PR, and sales collateral.

Developed GTM content across web, email, social, and customer education, and repurposed long-form content into multi-channel campaigns. Contributed to 30%+ YoY inbound pipeline growth through content-led initiatives, including owned launch messaging for Sentinel AI's MCP capability.

Led communication strategy and execution for organisations undergoing repositioning, growth, or structural change. Designed messaging frameworks, developed presentation-led narratives for senior stakeholders, and built content systems for consistency across internal decks, websites, and ongoing communication.

Managed editorial strategy and delivery across multiple brands and improved consistency across high-volume, multi-stakeholder content. Reduced approval cycles through clearer briefs and structured communication, while maintaining editorial standards and review frameworks.

Managed editorial delivery and strategy for multiple global and enterprise brands. Helped lead a 15-member content team producing internal communications, annual reports, and leadership-facing content, with structured editorial standards and quality checks.