At Roadie, a UPS company, I led go-to-market messaging and positioning for the enterprise cross-docking launch, equipping sales teams to pursue strategic accounts. I also governed UPS co-marketing materials and restructured the Seismic repository for sales and channel stakeholders.
I designed an AI prospecting prompt framework that cut estimated account research time by about 80%, based on rep and sales leadership feedback. Previously, I partnered on AdTech positioning at Basis Technologies and executed launch communications for B2B tech startups at VSC Consulting.
