SLSHALANE LEE
@shalanelee
Experienced food manufacturing and sales leader with product branding and route optimization expertise.
JamaicaWhat I'm looking for
I am a results-driven food manufacturing and sales leader with 15+ years of experience in product branding, route sales, and small-business operations. I have led national sales teams, launched new beverage products, and managed end-to-end operations for a legacy bakery.
At ColdField Manufacturing I led the national route accounts team, launched cold-pressed juices, and implemented route optimization with geo-tagging to improve delivery and sales coordination. I addressed product perception issues and executed education campaigns about high-pressure pasteurization.
As CEO of Newtown Bakery Limited I managed production, marketing, sales, and exports for a 50+-year downtown food manufacturer, secured a grant from the Caribbean Export Development Agency, launched children’s products, and pursued export opportunities. I also earned recognition from the Jamaica Business Development Corporation.
I run wellness-led initiatives as a yoga instructor and founder of a studio, and I bring strong training, people-development, and tactical marketing skills. I seek roles where I can combine commercial growth, brand building, and process-driven team leadership.
Experience
Work history, roles, and key accomplishments
Automobile Sales Executive
Jetour / Geely / Vanche
Apr 2025 - Dec 2025 (8 months)
Sold over 100 vehicles in under a year across Jetour off-road and compact SUV, Geely electric pickup, and Vanche commercial bus brands, exceeding sales targets and growing regional market share.
Yoga Instructor / Studio Lead
SOL Studio of Light
Sep 2021 - Present (4 years 4 months)
Launched and operated a wellness studio offering yoga, movement and sound healing; delivered classes and sound baths and continued to provide vocational instruction at Strawberry Hill Hotel.
National Route Accounts Manager
ColdField Manufacturing
Jan 2024 - Sep 2024 (8 months)
Led national route sales team, overhauled and geo-tagged routes, and launched cold-pressed juice line driving customer education on high-pressure pasteurization; increased route penetration for flagship products and optimized inventory/tactical sales.
Bakery CEO
Newtown Bakery Limited
Dec 2009 - May 2022 (12 years 5 months)
Managed end-to-end operations of a 50+-year food manufacturing bakery, secured a grant from Caribbean Export Development Agency, launched new products and led marketing, production and export efforts.
RBExecuted mobile marketing, sampling events and promotional activations as part of the Red Bull mobile energy team to drive brand awareness and trial.
Education
Degrees, certifications, and relevant coursework
School of Ayurveda & Panchakarma
Certificate, Ayurveda & Integrative Nutrition
2023 - 2023
Completed training in Ayurveda and Integrative Nutrition at a School of Ayurveda & Panchakarma in India in 2023.
Unknown (Communication Excellence Training)
Certificate, Communication
Completed Communication Excellence Training covering public speaking and speech in 2019.
TMThe University of the West Indies, Mona
Bachelor of Arts, English & Linguistics
2001 - 2005
Completed a Bachelor's degree in English and Linguistics at UWI Mona, focusing on language studies and communication.
Tech stack
Software and tools used professionally
Availability
Location
JamaicaAuthorized to work in
Job categories
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