Shaira Pineda

I am a Junior Media Buyer with experience in crafting and refining Facebook ads. Previously, I worked at one of Meta's Advertising Business Centers in the Philippines, where we served as the frontline support for Small and Medium-sized Businesses (SMB) and Global Business Groups (GBG), helping them achieve their business objectives. In this role, I collaborated closely with Meta's advertising teams to plan and execute campaigns in alignment with Meta's objectives and guidelines. Working alongside the business's marketing teams, I addressed challenges and provided solutions, continuously monitoring and analyzing the performance of advertising campaigns on Meta platforms. I regularly generated and presented reports on campaign performance and key metrics, utilizing data to offer actionable recommendations for optimization to meet business goals.

• Facebook Page, and Instagram creation

• Ads Manager and Business Manager creation and utilization

• Launch and manage Facebook and Instagram campaigns

• Target specific audiences/audience retargeting, lookalike audience, optimize reach, and maximize engagement

• Analyzing Campaign Results/Reporting

• Pixel Technicalities/Setup for conversion tracking and Events

• Basic Video and picture editing skills

Looking forward to working with you soon!

Shaira Pineda