At noon, I managed affiliate and publisher partnerships for a channel contributing roughly 20–30% of overall revenue. I tracked partner performance through Everflow, Trackier and Adjust, using the data to decide which partners to grow and where results were slipping.
I managed influencer and creator partnerships from onboarding to campaign delivery, and built a payment workflow to pay vendors, affiliates and influencers directly.
I delivered UAE campaigns and activations including the FIFA World Cup campaign, Tiger Community campaign and Yellow Friday Sale campaign with RTA. I also worked on GEMS Education school campaigns and university campaigns for SIVVI and Namshi.
I owned marketing roadmaps, annual budgets and department P&L across noon's business units. I coordinated campaign delivery across creative, technical, commercial, analytics and finance teams, and worked with Analytics on reporting, A/B testing and optimisation.
