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AMAL ALI

@amalali2

Channel & E-commerce Marketing Executive at Nothing Technology managing a $1M annual budget and campaigns across Amazon, Noon and retail partners.

United Arab Emirates

Message

What I'm looking for

I'm seeking marketing or sales roles within the technology and SaaS industries.

At Nothing Technology Limited, I manage a $1M annual marketing and advertising budget across Amazon, Noon and tier-1 retail partners. I design and manage marketplace and retailer website campaigns, and designed the creative and managed the $10K ad spend for the IPL 2026 Noon x Nothing campaign, which delivered 9M+ impressions.

At Brandnmark, I built monthly social content calendars for three client accounts and directed video production. Earlier, at Alma Malabar Jewellers, I drove B2B and B2C sales and managed jewellery procurement; at Suslence Research, I used GA4 funnel analysis to inform improvements to the digital customer journey.

Experience

Work history, roles, and key accomplishments

Current

Channel & E-commerce Marketing Executive

Current

Nothing Technology Limited

Oct 2025 - Present (1 year)

Managed a $1M annual marketing and advertising budget across Amazon, Noon, and tier-1 retail partners in the MEA region. Designed and managed end-to-end campaigns, analyzed data to improve ROAS, and oversaw POSM and in-store brand execution.

Amazon Ads Noon Ads Retailer Website Campaigns Digital Merchandising Brand Store ROAS optimization Budget Management MDF Program Management Photoshop Illustrator After Effects GA4 Excel A B Testing Influencer Marketing POSM Retail activation Key Account Management

Marketing & Communication

Brandnmark

Apr 2025 - Oct 2025 (6 months)

Built monthly social content calendars and wrote concepts, copy, and scripts for three client accounts. Directed end-to-end video production and delivered weekly GA4 and Meta Insights reports.

Social Media Content Creation Copywriting Video Production GA4 Meta Insights A B Testing B2B Outreach

Sales & Marketing Operations Executive

Alma Malabar Jewellers

Oct 2022 - Sep 2024 (1 year 11 months)

Drove B2B and B2C sales across showroom and wholesale channels, consistently meeting monthly revenue targets. Managed end-to-end procurement of high-value gold and diamond jewellery and negotiated wholesale supplier pricing.

B2B Sales B2C Sales Procurement Supplier Management Inventory Management Marketing Negotiation

Digital Marketing Intern

Suslence Research

Jun 2022 - Sep 2022 (3 months)

Strengthened the online presence of an early-stage EdTech startup across digital channels. Ran GA4 funnel analysis to identify user drop-off points and organized international Zoom webinars.

GA4 Funnel Analysis Webinar Hosting Canva Social Media Content Creation