Shady Kamel

Led concept and script development across integrated campaigns, directed shoots, and developed brand and communication strategies for clients.

Led creative and art teams to generate campaign concepts and scripts, formulated communication strategies, and directed photo-shoots for clients.

Oversaw and directed creative and art teams to produce campaign ideas, developed communication strategies, and presented creative outcomes to clients.

Aligned copy strategy across advertising channels, developed copy for clients, and ensured timelines were met throughout content production.

Led and guided the creative team to create powerful content and campaigns, developed creative platforms, and aided with paid tactical executions.

Analyzed RFPs and client briefs, set 360 communication strategies, and presented creative outcomes in major pitches and meetings.

Analyzed market and client data to issue social media plans, created content, and designed social media posts to maximize engagement.

Pursued a Bachelor's degree in Law, developing analytical and communication skills.

Completed IGCSE certification through Cambridge/Edexcel.