Sejal Shinde

I’m a Global MBA candidate and K-beauty content creator building an audience around K-beauty, K-culture, and life in Seoul across TikTok and Instagram. I combine an analytical foundation in financial and cost analysis with hands-on experience in social media strategy and multi-platform content production.

Selected for BIVE:D’s K-beauty creator development program, I’m assigned the Voice creator type and produce informative, tips-based content for North American English-speaking audiences. As a business school ambassador at Ewha Womans University, I manage Instagram, YouTube, and LinkedIn to promote programs to prospective students, creating and managing 12+ high-engagement posts and driving 370+ engaged followers within one semester.

I bring a performance mindset by writing and tracking English-language content using reach, engagement, and conversions, then translating those learnings into better content and decisions. I’ve also used social listening to identify trending topics and coordinated content to align with institutional brand guidelines, collaborating with an influencer and a brand partnership on co-created content.

Beyond marketing, I supported financial analysis and cost management processes as a finance intern at Bharat Forge Limited, strengthening my ability to connect data-driven insight to real business outcomes. I’m a culturally fluent storyteller known for honest, cross-cultural communication—whether through brand collaborations, campaign planning, video editing, or graphic design.