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wcygrace User

@wcygraceuser

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Aspiring marketing professional with a focus on influencer engagement.

South Korea

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What I'm looking for

I seek a dynamic role in marketing where I can leverage my skills in data analysis and influencer engagement, contributing to innovative campaigns and driving brand growth.

I am a dedicated marketing professional currently pursuing my MBA with a focus on Korean and Asian business. My academic journey has equipped me with a strong foundation in global marketing and business management, achieving a CGPA of 4.38. I have a Bachelor's degree in Business Administration from The Chinese University of Hong Kong, where I honed my skills in hospitality and real estate.

Throughout my career, I have gained valuable experience in influencer marketing and event coordination. At Grand Hyatt Hong Kong, I successfully managed events, leveraging my data analysis skills to enhance performance. My internships have allowed me to lead teams and conduct feasibility studies, showcasing my ability to blend creativity with analytical thinking.

Experience

Work history, roles, and key accomplishments

Influencer & Global Marketing

Blended

Apr 2025 - Present (3 months)

Created engaging content and tracked performance metrics for influencer marketing campaigns. Focused on collaborative content and cross-channel engagement strategies.

Content Creation Performance Tracking Influencer Marketing

Influencer Marketing

Golden Communication

Jun 2024 - Present (1 year 1 month)

Identified and contacted influencers using Modash, meticulously maintaining records in Excel. Supported influencer marketing initiatives.

Influencer Marketing MoDash Excel Data Entry

Events Coordinator

Grand Hyatt Hong Kong

Sep 2022 - Present (2 years 10 months)

Coordinated various events, managing planning and strategy. Utilized data analysis, PowerPoint, and Excel for effective presentations.

Event Planning Strategy Management Data Analysis PowerPoint Excel Presentation Skills

Semester Volunteer Program

University of Hong Kong

Oct 2021 - Present (3 years 9 months)

Conducted various tests with parents and children in the Speech, Language & Reading Lab. Handled and organized data efficiently.

Testing Research Assistance Communication

Summer Internship

Caritas Hong Kong

Jun 2021 - Present (4 years 1 month)

Assisted multiple departments including Sales & Reservation, Food & Beverage, Front Desk, and Human Resources. Gained diverse operational experience.

Sales Support Human Resources Support

Summer Internship (Team Leader)

Asia PropTech

Jun 2020 - Present (5 years 1 month)

Led a team of three to design a revitalization plan for a STEM hotel. Conducted comprehensive feasibility studies, including market research and financial analysis.

Team Leadership Revitalization Planning feasibility studies Market Research Financial Analysis

Part-time at the Steakhouse

The Intercontinental Hotel

Sep 2018 - Present (6 years 10 months)

Assisted with various tasks at the Steakhouse, from preparing the restaurant to serving customers. Gained experience in restaurant operations.

Restaurant Operations Customer Service Food Preparation Serving Teamwork

Internship

Breakthrough Company

Oct 2017 - Present (7 years 9 months)

Handled data by preparing various forms using Excel. Reached out to interested parties to support company initiatives.

Excel Outreach Communication Administrative Support

Education

Degrees, certifications, and relevant coursework

Hanyang University

Master of Business Administration, Korean & Asian Business

Grade: 4.38/4.5

Activities and societies: Coursework: Global Marketing, Global Business, Organization Behaviour Management

Pursued a Master of Business Administration with a focus on Korean & Asian Business. Coursework included Global Marketing, Global Business, and Organization Behaviour Management.

The Chinese University of Hong Kong

Bachelor of Business Administration, Hospitality & Real Estate

Grade: 3.2/4.0

Activities and societies: Coursework: Law for Hospitality & Real Estate, Real Estate Investments, Real Estate Finance, Real Estate Valuation, Global Real Estate Asset Management, Marketing Management, Macro/Microeconomics. Study Abroad: SungKyunKwan International Summer School (2022), HanYang University Language School (2023)

Completed a Bachelor of Business Administration in Hospitality & Real Estate. Key coursework included Law for Hospitality & Real Estate, Real Estate Investments, and Global Real Estate Asset Management.

Heep Yunn School

Hong Kong Diploma of Secondary Education Exam, Secondary Education

Activities and societies: Coursework: Core Mathematics (5*), Chemistry (5*), Economics (5), English (5)

Achieved strong results in the Hong Kong Diploma of Secondary Education Examination. Coursework included Core Mathematics, Chemistry, Economics, and English.