Segun Kolawole

Managed content and strategy for ProvidusBank’s online platforms, leading to consistent growth. Created proposals for various brands, acquiring new clients, and strategized the launch of a new product that increased sales by 20%.

Developed and executed nationwide out-of-home campaigns that increased brand awareness and website sign-ups by 5%.

Managed a large-scale project for FrieslandCampina, aggregating data from thousands of outlets and leading cross-functional teams to create tech-powered products, resulting in a 20% reduction in overhead costs.

Led a team of writers to curate publications, increasing engagement and readership by 50% within six months through innovative editorial strategies.

Led a digital marketing team for a major consumer promotion, successfully managing digital assets and campaigns that significantly increased demand for the client's products.

Researched and wrote multiple full-length books and articles across various topics, reaching a wide audience and enhancing client visibility.

Led marketing efforts for a successful product launch that won an award, managing operations for a nationwide educational challenge with significant participation.

Researched and published articles on relationship education, contributing to the platform's growth and engagement among youth in Africa.