Segun Kolawole
@segunkolawole
Content and Marketing Strategist with 6 years of expertise
What I'm looking for
I'm Segun Kolawole, a seasoned content and marketing strategist with a proven track record of delivering results-driven campaigns. With 6 years of experience in the industry, I've developed a unique blend of skills in content writing, marketing, and strategy. My expertise spans planning and executing online and offline marketing campaigns, managing cross-functional teams, and creating AI-powered data aggregator products.
Throughout my career, I've worked with top brands, including ProvidusBank, Access Bank, Dangote, PZ Cussons, and Distell Africa. My achievements include a portfolio of published works, a list of successful marketing campaigns for multinational brands, and a trail of satisfied writing clients
I'm a self-starter with ambition and integrity, and I get things done. I'm passionate about staying up-to-date with the latest trends and technologies, and I'm always looking for new ways to innovate and improve my craft.
Experience
Work history, roles, and key accomplishments
Content and Strategy Lead
Ripe Creatives
Apr 2023 - Present (2 years 2 months)
Managed content and strategy for ProvidusBank’s online platforms, leading to consistent growth. Created proposals for various brands, acquiring new clients, and strategized the launch of a new product that increased sales by 20%.
Marketing Consultant
AltSchool
Apr 2023 - Apr 2024 (11 months)
Developed and executed nationwide out-of-home campaigns that increased brand awareness and website sign-ups by 5%.
Growth Lead
D-Aggregate Technologies Limited
Apr 2023 - Sep 2023 (5 months)
Managed a large-scale project for FrieslandCampina, aggregating data from thousands of outlets and leading cross-functional teams to create tech-powered products, resulting in a 20% reduction in overhead costs.
Editor
Health Facts
Oct 2020 - Jan 2023 (2 years 3 months)
Led a team of writers to curate publications, increasing engagement and readership by 50% within six months through innovative editorial strategies.
Strategy Lead/Digital Marketing Manager
DSL Marketing Agency
Oct 2020 - Jan 2023 (2 years 3 months)
Led a digital marketing team for a major consumer promotion, successfully managing digital assets and campaigns that significantly increased demand for the client's products.
Freelance Writer/Copywriter
Fiverr
Sep 2019 - Oct 2020 (1 year 1 month)
Researched and wrote multiple full-length books and articles across various topics, reaching a wide audience and enhancing client visibility.
Digital Marketing Specialist
Redot Digital Agency
Jul 2018 - Sep 2019 (1 year 2 months)
Led marketing efforts for a successful product launch that won an award, managing operations for a nationwide educational challenge with significant participation.
Contributing Writer
Lovematters Africa
Apr 2018 - Sep 2019 (1 year 5 months)
Researched and published articles on relationship education, contributing to the platform's growth and engagement among youth in Africa.
Education
Degrees, certifications, and relevant coursework
Segun hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
segunkolawole.comSocial media
Job categories
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