sebastian friedrich
@sebastianfriedrich
I lead community affairs for Microsoft datacenters, building trust for sustainable infrastructure deployment.
What I'm looking for
I lead Datacenter Community Affairs for Microsoft across Germany, Austria and Poland, enabling hyperscale cloud infrastructure investments through stakeholder trust and social licence to operate.
I bring municipalities, NGOs, local authorities, regulators and business stakeholders together around shared objectives. My work reduces community and reputational risk, supports permitting and infrastructure delivery, and translates sustainability commitments into measurable local impact through skills, community and environmental programmes.
At Microsoft, I also co-founded the Worldwide Sustainability Community, connecting employees across regions and mobilising grassroots environmental action. Previously, I led executive engagement programmes for strategic EMEA customers and supported public-sector cloud transformation, Azure adoption and business value realisation.
Across Microsoft, Trustpilot, Loopline Systems and Booking.com, I’ve built trusted relationships at the intersection of technology, sustainability, infrastructure and society.
Experience
Work history, roles, and key accomplishments
Leading datacenter community affairs for Microsoft across Germany, Austria, and Poland, driving stakeholder strategy, community acceptance, and sustainability partnerships to support hyperscale cloud infrastructure deployment.
Co-founded Microsoft's global sustainability network, connecting employees across regions and scaling sustainability engagement through employee-led initiatives and culture-building.
Worldwide Sustainability Community Co-Founder & Coordinator Europe
Aug 2018 - Mar 2026 (7 years 7 months)
Co-founded and coordinated the Worldwide Sustainability Community across Europe, driving grassroots initiatives and knowledge-sharing to embed sustainability into company culture.
• Worldwide Sustainability Community Leadership Team
• WWSC Platform Lead
• Worldwide Sustainability Community Time Zone & Chapter Lead Germany
Influenced executive relationships across Microsoft's most strategic EMEA customer and partner accounts, enabling senior-level business conversations through tailored executive briefings and engagements.
Enabled public-sector cloud transformation through trusted executive relationships and cross-functional leadership.
Drove cloud adoption and business value realisation across strategic German public-sector organisations.
Provided strategic advisory support for public-sector modernisation, resilience, and cloud adoption.
• Worldwide Sustainability Community Leadership Team
• Sustainability Hub Category Manager Waste
• Worldwide Sustainability Community Chapter Lead Ireland
Accelerated Azure adoption and value realisation across Germany and South Africa.
Germany, Austria and Switzerland
• (Key) Account Management for SMB & Enterprise Clients across DACH & global markets
• Set realistic, but ambitious KPI and strategy for the integration & onboarding
• Planned, forecasted & increased product adoption/usage
• Collected client feedback to discuss across with multiple internal stakeholders
• Branched out Trustpilot's operations to the DACH market
Managed customer success for DACH and global markets.
Customer Success Manager
Loopline Systems
Jan 2016 - Dec 2016 (11 months)
Managed customer success for Loopline Systems.
• Provided continious guidance and mentoring to CS and AS Executives
• Created action plans and followed up on (internal) escalations and mass issues
• Coached, trained and onboarded new staff
• Worked side by side with Operations and Training & Quality Teams to ensure consistency in the execution of procedures
• Initiated and took over various additional tasks and projects
Additional Activities:
• Onboarded, trained and supported accommodation partners
• Liaised between accommodation partners and guests
• Handled and resolved complaints
• Mentored new hires and colleagues
• Created internal communication channel
• Supported hiring processes and assessed candidates
Additional Activities:
• Ethics Ambassador / representative of the compliance department
• Booking Cares Ambassador / CSR
Senior Support Executive
Booking.com
Jan 2014 - Jan 2016 (2 years)
Provided senior support services at Booking.com.
• Liaised between accommodation partners and guests
• Managed modification and cancelation requests for reservations
• Handled and resolved complaints
• Actively participated in various projects within the department
• Project management of print, TV, radio and digital campaigns
• Supported the account management team
• Briefed creative and support staff
• Coordinated meetings and travel arrangements for international productions
Accounts:
• Bitburger Braugruppe
• Adelholzener Alpenquellen
• Ligne Roset
• Viva con Agua de St. Pauli
Relationship Management Intern
Jung von Matt
Jan 2013 - Dec 2013 (11 months)
Supported relationship management activities at Jung von Matt.
Assistant
Hochschule Mittweida
Jan 2011 - Dec 2013 (2 years 11 months)
Provided assistance at Hochschule Mittweida.
Executive Assistant to the CEO & Managing Director
Jan 2012 - Dec 2012 (11 months)
Provided executive assistance to the CEO and Managing Director at TÜV Rheinland India.
Executive Assistant to the CEO and Managing Director
Mar 2012 - Aug 2012 (5 months)
• Executive Assistant to the CEO and Managing Director, India and South Asia (SAARC)
• Assisted the top management in day to day business (e.g. handling and translation of international correspondence, appointment and meeting scheduling, travel arrangements, and preparing of presentations)
• Project management of CSR projects and new certification system for affordable houses in India with Ashoka
Worked as a stage technician at a theater and philharmonic.
Education
Degrees, certifications, and relevant coursework
FernUniversität in Hagen
Psychology
2015 - 2020
FernUniversität in Hagen
Bachelor of Science, Psychology
2015 - 2020
Studied Psychology at FernUniversität in Hagen from 2015 to 2020.
Stanford University
Strategies for Sustainability
SDG Academy
Certificate, Sustainable Development
2019 - 2019
Completed a program on sustainable development goals through SDG Academy in 2019.
SDG Academy
edX - SDG Academy / UN Sustainable Development Solutions Network
Hochschule Mittweida
International Management, Finance
2010 - 2013
Hochschule Mittweida
Bachelor of Arts, Business Administration
2011 - 2013
Worked as an assistant at Hochschule Mittweida from 2011 to 2013.
University of the West of Scotland
Marketing Communications, Business English
2010 - 2010
TU Bergakademie Freiberg
Industrial Engineering, Business Administration
2007 - 2010
University of the West of Scotland
Bachelor of Arts, Business English
2010 - 2010
Studied Marketing Communications with a focus on Business English at the University of the West of Scotland in 2010.
TU Bergakademie Freiberg
Bachelor of Science, Business Administration
2007 - 2010
Studied Industrial Engineering with a focus on Business Administration at TU Bergakademie Freiberg from 2007 to 2010.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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