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sebastian friedrichSF
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sebastian friedrich

@sebastianfriedrich

I lead community affairs for Microsoft datacenters, building trust for sustainable infrastructure deployment.

Germany
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What I'm looking for

I'm focused on work at the intersection of technology, infrastructure, sustainability and society, building stakeholder trust, reducing risk and creating meaningful local impact.

I lead Datacenter Community Affairs for Microsoft across Germany, Austria and Poland, enabling hyperscale cloud infrastructure investments through stakeholder trust and social licence to operate.

I bring municipalities, NGOs, local authorities, regulators and business stakeholders together around shared objectives. My work reduces community and reputational risk, supports permitting and infrastructure delivery, and translates sustainability commitments into measurable local impact through skills, community and environmental programmes.

At Microsoft, I also co-founded the Worldwide Sustainability Community, connecting employees across regions and mobilising grassroots environmental action. Previously, I led executive engagement programmes for strategic EMEA customers and supported public-sector cloud transformation, Azure adoption and business value realisation.

Across Microsoft, Trustpilot, Loopline Systems and Booking.com, I’ve built trusted relationships at the intersection of technology, sustainability, infrastructure and society.

Experience

Work history, roles, and key accomplishments

Microsoft logoMI
Current

Datacenter Community Affairs Lead

Mar 2024 - Present (2 years 5 months)

Leading datacenter community affairs for Microsoft across Germany, Austria, and Poland, driving stakeholder strategy, community acceptance, and sustainability partnerships to support hyperscale cloud infrastructure deployment.

Microsoft logoMI

Executive Engagement Program Manager

Sep 2022 - Mar 2024 (1 year 6 months)

Influenced executive relationships across Microsoft's most strategic EMEA customer and partner accounts, enabling senior-level business conversations through tailored executive briefings and engagements.

Microsoft logoMI

Worldwide Sustainability Community Lead Ireland

Aug 2018 - Aug 2019 (1 year)

• Worldwide Sustainability Community Leadership Team
• Sustainability Hub Category Manager Waste
• Worldwide Sustainability Community Chapter Lead Ireland

Trustpilot logoTR

Customer Success Manager ★★★★☆

Nov 2016 - Feb 2018 (1 year 3 months)

Germany, Austria and Switzerland

• (Key) Account Management for SMB & Enterprise Clients across DACH & global markets
• Set realistic, but ambitious KPI and strategy for the integration & onboarding
• Planned, forecasted & increased product adoption/usage
• Collected client feedback to discuss across with multiple internal stakeholders
• Branched out Trustpilot's operations to the DACH market

Booking.com logoBO

Senior CS Executive

Apr 2016 - May 2016 (1 month)

• Provided continious guidance and mentoring to CS and AS Executives
• Created action plans and followed up on (internal) escalations and mass issues
• Coached, trained and onboarded new staff
• Worked side by side with Operations and Training & Quality Teams to ensure consistency in the execution of procedures
• Initiated and took over various additional tasks and projects

Additional Activities:

Booking.com logoBO

CAS Executive

Jul 2014 - Apr 2016 (1 year 9 months)

• Onboarded, trained and supported accommodation partners
• Liaised between accommodation partners and guests
• Handled and resolved complaints
• Mentored new hires and colleagues
• Created internal communication channel
• Supported hiring processes and assessed candidates

Additional Activities:
• Ethics Ambassador / representative of the compliance department
• Booking Cares Ambassador / CSR

Booking.com logoBO

CS Executive

Jan 2014 - Jun 2014 (5 months)

• Liaised between accommodation partners and guests
• Managed modification and cancelation requests for reservations
• Handled and resolved complaints
• Actively participated in various projects within the department

Jung von Matt logoJM

Account Management / Client Services (Intern)

Jul 2013 - Dec 2013 (5 months)

• Project management of print, TV, radio and digital campaigns
• Supported the account management team
• Briefed creative and support staff
• Coordinated meetings and travel arrangements for international productions

Accounts:
• Bitburger Braugruppe
• Adelholzener Alpenquellen
• Ligne Roset
• Viva con Agua de St. Pauli

TUV Rheinland India Pvt Limited logoTL

Executive Assistant to the CEO and Managing Director

Mar 2012 - Aug 2012 (5 months)

• Executive Assistant to the CEO and Managing Director, India and South Asia (SAARC)
• Assisted the top management in day to day business (e.g. handling and translation of international correspondence, appointment and meeting scheduling, travel arrangements, and preparing of presentations)
• Project management of CSR projects and new certification system for affordable houses in India with Ashoka

Education

Degrees, certifications, and relevant coursework

FH

FernUniversität in Hagen

Psychology

2015 - 2020

FernUniversität in Hagen logoFH

FernUniversität in Hagen

Bachelor of Science, Psychology

2015 - 2020

Studied Psychology at FernUniversität in Hagen from 2015 to 2020.

SU

Stanford University

Strategies for Sustainability

SDG Academy logoSA

SDG Academy

Certificate, Sustainable Development

2019 - 2019

Completed a program on sustainable development goals through SDG Academy in 2019.

SA

SDG Academy

edX - SDG Academy / UN Sustainable Development Solutions Network

HM

Hochschule Mittweida

International Management, Finance

2010 - 2013

HM

Hochschule Mittweida

Bachelor of Arts, Business Administration

2011 - 2013

Worked as an assistant at Hochschule Mittweida from 2011 to 2013.

US

University of the West of Scotland

Marketing Communications, Business English

2010 - 2010

TF

TU Bergakademie Freiberg

Industrial Engineering, Business Administration

2007 - 2010

University of the West of Scotland logoUS

University of the West of Scotland

Bachelor of Arts, Business English

2010 - 2010

Studied Marketing Communications with a focus on Business English at the University of the West of Scotland in 2010.

TU Bergakademie Freiberg logoTF

TU Bergakademie Freiberg

Bachelor of Science, Business Administration

2007 - 2010

Studied Industrial Engineering with a focus on Business Administration at TU Bergakademie Freiberg from 2007 to 2010.

Tech stack

Software and tools used professionally

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