Open to opportunities

Scarlett Li

@scarlettli

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Strategy consultant with expertise in GenAI, globalization, and large-scale digital transformations.

China

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What I'm looking for

I seek strategy roles where I can lead cross-functional teams to translate data-driven insights into scalable product and market solutions, ideally in tech, fintech, or sustainability-focused organizations.

I am a strategy consultant with hands-on experience driving GenAI product design, digital transformation, and market-entry strategies across fintech, logistics, pharma, and industrial clients. At McKinsey I led cross-functional teams, designed operating models, and scaled experiments to production-ready MVPs.

I blend quantitative rigor and field research: I cleaned and analyzed large survey datasets, built financial models and TCO analyses, and conducted qualitative research and focus groups to inform go-to-market and sustainability programs. My TechnoServe fellowship delivered program designs with measurable household impact and on-the-ground insights from Turkey and India.

I prioritize client impact and operationalization—translating strategy into concrete roadmaps, partnerships, and pilots. I have a strong academic foundation from The University of Chicago and proven leadership running nonprofit programs and large public events.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

McKinsey & Company

Mar 2024 - Present (2 years 3 months)

Led GenAI transformation for a digital bank increasing A/B test volume from ~70 to 1,000+ per year and designed an E2E coding operating model; led multiple market-entry, PMO, and cost-reduction initiatives delivering a TCO-based vehicle sourcing strategy that reduced annual costs by ¥10M and earned CEO commendation.

GenAI Product Strategy A B Testing Prompt Engineering Market Research Financial Modeling PMO Stakeholder Management

Board Member

Veritas China

Feb 2020 - Mar 2024 (4 years 1 month)

Organized four academic workshops for 400+ students, curated online seminars with 18K+ viewers, managed recruitment and operations, and led emergency public-health response completing TB infection-control within 20 hours.

Program Management Event Planning Crisis Management Community Outreach

Fellow, Strategic Initiatives

TechnoServe

Jun 2023 - Oct 2023 (4 months)

Designed sustainable sourcing and regenerative cotton programs, analyzed ~200 farmer surveys and delivered intervention shortlists estimating $5.5M impact for 9,500 households, and led a Turkey field research week producing baseline and ROI analyses.

Program Design Value Chain Analysis Survey Analysis Field Research ROI Stakeholder Engagement Sustainability

Summer Business Analyst

McKinsey & Company

Jun 2022 - Aug 2022 (2 months)

Delivered GenAI and globalization strategy workstreams including market scans, focus groups, and GTM roadmaps that advanced client negotiations and supported product and engineering teams to define AI workflows for a production-ready MVP.

GenAI Market Research Focus Groups GTM Strategy UX Research Competitive Benchmarking Roadmapping

M&A Investment Intern

Tencent Investment

Jun 2021 - Sep 2021 (3 months)

Mapped VC/PE landscape in European healthcare, performed due diligence on three funds producing ~25-page investment memos, and created a 10-page intern workbook to codify analysis methods and training gaps.

Due Diligence VC PE Mapping Investment Memos Market Research Financial Analysis Research & Documentation