Sasha Zhang

I manage key distributor relationships, using market trends, sales performance, and account insights to align priorities with distributor teams and identify gaps in channel coverage. Through customer segmentation and account mapping, I develop channel strategies that strengthen our presence within the Asian customer segment. I also lead new account development across on- and off-premise channels,

I coordinated OCM and trade marketing activities across external agencies, partner wineries, and our marketing team, supporting campaign planning, execution, and market research. I managed project budgets to ensure efficient use of funds and communicated regulatory requirements to the team to support compliance throughout each initiative.

I conducted in-depth research on the Chinese wine market, analyzing trends and consumer preferences to inform marketing activities. I created articles and videos for Chinese social media platforms to increase brand visibility and contributed insights and content to a project with Wine Folly. I also gained hands-on experience in harvesting and winemaking, building product knowledge that supported m

I supported the China-based CEO with day-to-day administration and coordinated communication between internal departments, Chinese distributors, and suppliers to keep business activities on schedule. I also assisted with wine procurement projects for Zhuhai LPR, working across teams and following up with suppliers on project requirements and progress.

I researched international literary awards and Italian publishing houses to identify potential partners for Zhejiang University Press. I also helped organize meetings and conferences with Italian publishers, supporting discussions on collaborative projects and the development of international publishing partnerships.

Sep 2026

Jun 2022