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Sasha Alleyne

@sashaalleyne

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I build organized, audit-ready creative libraries and deliver high-volume marketing launches with fewer errors.

United States

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What I'm looking for

I'm looking to lead digital asset management, marketing operations, and cross-functional delivery work where I can strengthen asset governance, launch quality, and scalable workflows.

At The Home Depot, I administered Adobe DAM and delivered 70+ brand page launches and 150+ digital and marketing initiatives, improving delivery efficiency by 25%.

I've built metadata schemas, taxonomy standards, asset governance, QA, UAT, and launch-readiness processes across Adobe and Bynder. My work has improved paid media ROI, organic traffic, turnaround time, marketing ROI, and cross-functional delivery for enterprise marketing teams.

Experience

Work history, roles, and key accomplishments

Senior Advertising Operations Analyst

The Home Depot

Apr 2023 - Nov 2025 (2 years 7 months)

Administered Adobe DAM library, managed asset lifecycle, and led QA/UAT for 150+ initiatives. Supported 70+ brand page launches and improved delivery efficiency by 25%.

Adobe DAM Metadata Taxonomy Asset Lifecycle Management QA UAT Project Management

Digital Strategist Team Lead and Project Manager

Nelnet Business Services

Oct 2022 - Apr 2023 (6 months)

Created documentation playbooks and dashboards that improved productivity by 15% and marketing ROI by 20%. Directed 65+ digital initiatives and implemented CDPs and event-driven analytics.

Digital Strategy Project Management Agile CDP Analytics SEO Automation

Digital Marketing Lead and Project Lead

New American Funding

Feb 2021 - Oct 2022 (1 year 8 months)

Administered Bynder DAM, established metadata schemas, and led migration of legacy assets. Managed 250+ campaigns, improved paid media ROI by 36% and organic traffic by 40%.

Bynder DAM Metadata Taxonomy Migration SEO Paid Media Project Management Workflow Optimization

Marketing and Project Assistant

The JAG Group

Nov 2017 - Jan 2021 (3 years 2 months)

Organized creative asset repository and supported project plans and creative production. Coordinated multi-channel campaigns, improving engagement and ROI by 47% and conversions by 57%.

Asset Management Project Coordination QA SEO Analytics Campaign Management

Marketing Operations Coordinator

Boost Mobile

Jun 2014 - May 2016 (1 year 11 months)

Maintained marketing and inventory records with consistent categorization, processed customer account records, and supported regional marketing initiatives.

Data Entry Inventory Management Marketing Operations