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Jeffrey Knutson

@jeffreyknutson

Experienced digital asset manager specializing in DAM systems, metadata, and cross-functional collaboration.

United States
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What I'm looking for

I seek roles where I can lead DAM strategy, improve metadata and workflows, ensure licensing compliance, and collaborate with creative teams to increase asset accessibility.

I am an experienced digital asset manager with a background in organizing, migrating, and maintaining large-scale media libraries for enterprise and public-sector organizations. Over more than a decade at Groupon and recent contract roles, I led audits, developed standards, and trained users to improve asset quality and accessibility.

I have hands-on experience migrating legacy assets to new Digital Asset Management systems, creating metadata taxonomies, tracking usage rights and licenses, and performing quality control for in-house and external photography partners. I collaborate closely with content creators, studios, and social teams to understand workflows and ensure assets meet business needs.

I bring a practical, process-driven approach to DAM, emphasizing consistency, compliance, and inclusivity in visual libraries. I aim to streamline asset workflows, reduce risk from licensing issues, and enable teams to find and use assets efficiently.

Experience

Work history, roles, and key accomplishments

UA

Digital Asset Manager

United Airlines

May 2025 - Jul 2025 (2 months)

Conducted audits and migrations of legacy assets into a new Digital Asset Management system, tracked licenses and model releases, and collaborated with Photo Studio and Social Media teams to align storage and workflow needs.

Education

Degrees, certifications, and relevant coursework

CI

Chicago Training Source Inc.

Web Professional, Web Development

2011 - 2013

Completed the Web Professional program focused on web technologies and practical web development workflows from 2011 to 2013.

Columbia College Chicago logoCC

Columbia College Chicago

Bachelor of Fine Arts, Photography

1999 - 1999

Awarded a Bachelor of Fine Arts in Photography in 1999 with focus on photographic practices and visual storytelling.

Tech stack

Software and tools used professionally

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Jeffrey Knutson - Digital Asset Manager - United Airlines | Himalayas