Jeffrey Knutson

I am an experienced digital asset manager with a background in organizing, migrating, and maintaining large-scale media libraries for enterprise and public-sector organizations. Over more than a decade at Groupon and recent contract roles, I led audits, developed standards, and trained users to improve asset quality and accessibility.

I have hands-on experience migrating legacy assets to new Digital Asset Management systems, creating metadata taxonomies, tracking usage rights and licenses, and performing quality control for in-house and external photography partners. I collaborate closely with content creators, studios, and social teams to understand workflows and ensure assets meet business needs.

I bring a practical, process-driven approach to DAM, emphasizing consistency, compliance, and inclusivity in visual libraries. I aim to streamline asset workflows, reduce risk from licensing issues, and enable teams to find and use assets efficiently.