Sarah Mooney

Served as lead consultant for a major tech client, translating audience metrics into social strategy and measurement architecture for an AI product. Designed QBR protocols and performance dashboards, and engineered custom creator benchmarks to guide channel allocation.

Oversaw social analytics for a global creator account, delivering strategic audits that drove YoY growth. Conducted QA and training for AI sentiment tool, built custom dashboards, and led DEI and tentpole initiatives.

Partnered with brand leadership to pressure-test positioning via surveys and focus groups, defining annual visual identity and messaging. Oversaw brand health trackers and managed insights for product launches.

Managed end-to-end ad sales research, engineered a universal questionnaire framework increasing study volume by 40%, and drove category expansion into new verticals.

Directed deployment of a cross-media measurement tool for a major financial services client. Partnered with publishers to optimize research studies and translated data into senior-level storytelling.

Managed a team of 3 analysts, improving departmental turnaround by over 25%. Evaluated data partnerships and established a Nielsen-accredited methodology for pre-show audience measurement.

Acted as subject matter expert for multicultural marketing and created the company's first trending audience composition report for multicultural moviegoers.

Bachelor of Arts degree from Bard College, completed in 2011.