Sarah Maegdlin

Served as a strategic advisor across a book of 200 association and corporate accounts, identifying expansion opportunities by connecting newly released platform capabilities to client goals. Bridged executive leadership and day-to-day operators to align stakeholders and drive customer success alongside revenue growth.

Led interim CXO engagements and created/rolled out major client initiatives including positioning and messaging updates, large-scale rebrands, KPI implementation, and global product and go-to-market planning. Assessed business requirements for software implementations spanning LMS, CRM, and marketing automation.

Partnered with the CEO as support across interim CXO projects, stepping into roles such as VP of Operations, VP of Product Marketing, CFO, VP of Sales, CMO, COO, CIO, and VP of Administration. Provided strategic support, critical analysis, and insight on executive-level challenges for both internal and client-facing initiatives.

Ensured timely delivery of high-velocity projects by managing expectations and coordinating across teams, driving a 200% increase in efficiency and team output. Managed internal and external information flow with formal project management systems and developed sales and executive-facing materials including handbooks, decks, proposals, websites, and customer personas.

Owned company rebrand execution, including website content, brand standards, sales collateral, vendor coordination, and social media presence. Helped build and organize startup software structure for back-end file and asset management, scheduling capabilities, and cloud communication tools.

Operated as an interim marketing manager for a client structure (Employers Council), leading two direct reports and overseeing marketing content creation across email, webinar, social media, and web copy. Overhauled marketing and sales operations, increasing engagement by 300%, website traffic by 50%, and member retention by 15%, while maintaining email marketing for up to six clients.

Managed clients and projects focused on organic growth, revenue increases, and improving digital channel efficiency while keeping work aligned to digital strategy, budget, and timelines. Improved social media and blog performance, driving an overall 185% improvement in impressions and a 60% increase in conversions.

Supported executive operations by anticipating needs and taking ownership of planning, executing, and delegating activities to increase bandwidth and productivity. Maintained confidential communications and helped with operational readiness during a startup phase.

Managed day-to-day character meet-and-greet operations across Disney’s Hollywood Studios, handling up to 600 guests per hour while meeting Disney hospitality standards. Maintained guest satisfaction, character integrity, and live entertainment standards (including LucasFilm and Marvel Studios).

Grade: GPA 4.0/4.0; Summa Cum Laude; Dean’s List; Award for Excellence in Service

Earned a Bachelor of Fine Arts in Theatre Studies with emphases in Dramaturgy and Classical Studies. Graduated Summa Cum Laude with a 4.0/4.0 GPA.