At Kaizen Food Company & ShredHappens, I built Kaizen’s creator seeding and influencer pipeline from zero, growing the collaborator roster past 1,000 people. After identifying cook-and-eat demos as the creator format driving clicks, I rewrote the brief and moved top performers into paid, whitelisting, and affiliate deals; repeat purchases rose 35% and subscriptions increased 40% in four months.
At Foodmark Inc., I ran social and community for Good Food Made Simple and Mad Minis, then launched the company’s first influencer and ambassador program. I also built the Target launch for the Gluten-Free Entree line, integrating creator activation with in-store displays, paid digital, and digital coupons to drive a 50% sales lift on launch SKUs.
As an Independent Marketing Consultant, I run daily community management, the affiliate program, and influencer sourcing for Sizzlefish, replying personally to every comment. I also own content planning and brand voice; annual revenue grew from $975K to $15M+ over the relationship.
I co-founded Meal Prep on Fleek and built its brand and social strategy from launch, reaching 100K followers in Year 1. Earlier, at Nuts 'N More Company, I built a fitness-creator partnership program from scratch, and monthly sales doubled.
