Sarah Haynes
@sarahhaynes
I grow engaged online communities through content strategy, audience insights, and digital marketing.
CanadaWhat I'm looking for
I run Endless Draws, a freelance creative business where I manage marketing strategy, customer communications, inventory planning, market research, product launches, and vendor coordination.
I've grown my positively nerdy online presence to nearly 2,000 followers across Instagram, TikTok, Facebook, and Bluesky by tailoring content to audience behaviour and performance data. This has increased monthly views, supported retail partnerships, and built an engaged community I’m proud to call my own.
I use Buffer to schedule content with a month-long posting backlog, and I attend in-person events as the face of my business, where I focus on genuine relationship-building.
Previously, at Casino Nova Scotia, I led and supported eight Slot Representatives, coordinated promotions with Management, Security, and Marketing, and turned guest feedback into engagement and operational improvements. I’m passionate about helping communities feel safe and seen while creating sustainable growth through meaningful connection.
Experience
Work history, roles, and key accomplishments
Freelance Artist
Endless Draws
May 2023 - Present (3 years 5 months)
Manages all aspects of a freelance creative business, including marketing strategy, customer communications, inventory planning, market research, product launches, and vendor coordination. Developed online presence by curating engaging content tailored to target audiences resulting in over ~2k followers over Instagram, TikTok, Facebook, and Bluesky.
Slot Supervisor
Casino Nova Scotia
May 2019 - Feb 2026 (6 years 9 months)
Led and supported a team of eight Slot Representatives in a high-volume guest environment, providing training and guidance while maintaining high-quality service standards. Coordinated with Management, Security, and Marketing teams to develop promotions and events.
Education
Degrees, certifications, and relevant coursework
Saint Mary's University
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce with a focus on marketing, including coursework in integrated marketing communications, marketing policy, consumer behaviour, and marketing research.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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