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Sarah FeldmanSF
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Sarah Feldman

@sarahfeldman

Psychology postgraduate and analytical professional with over five years experience in banking and customer insights.

South Africa
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What I'm looking for

UX researcher, customer insights, behavioural science, and data analytics.

I am a Psychology postgraduate with over five years of experience in the banking sector, currently working as a Complaints Specialist at FNB. My role has evolved beyond frontline service into a more analytical and operational capacity, where I manage, investigate, and resolve complex cases while identifying trends and underlying behavioral drivers. I also serve as second-in-charge to my team leader, supporting team performance, quality assurance, and process improvements.

Throughout my career, I have developed a strong foundation in data analysis, behavioral research, and stakeholder management. I regularly work with datasets to identify complaint trends, uncover root causes, and recommend actionable improvements to enhance customer and operational outcomes. My technical skill set includes SPSS, Excel, PowerPoint, and qualitative and quantitative research methodologies, which I use to translate data into clear, strategic insights.

Academically, I hold a BSc Honors in Psychology and a Master’s degree in Psychology, where I gained extensive experience in research design, statistical analysis, and behavioral theory. This background has shaped my interest in understanding human behavior and applying evidence-based approaches to real-world challenges.

I am particularly interested in opportunities within UX research, customer insights, behavioral science, and data analytics, where I can move into a more non-customer-facing, insight-driven role. I enjoy working on projects that involve problem-solving, data interpretation, and improving systems or experiences based on research findings.

I am known for being detail-oriented, proactive, and highly accountable, with the ability to manage multiple priorities while maintaining a high standard of work. I am motivated by continuous learning and am eager to contribute to organizations that value data-driven decision-making and innovation.

Experience

Work history, roles, and key accomplishments

First National Bank (FNB) logoFF
Current

Complaints Specialist

Aug 2022 - Present (3 years 10 months)

Managed and resolved customer complaints efficiently, analyzing data to identify trends and insights. Ensured compliance with regulatory requirements while documenting and processing cases. Supported team leadership as second-in-charge and contributed to improving daily operations.

First National Bank (FNB) logoFF

Call Centre Agent

Jan 2017 - Jul 2022 (5 years 6 months)

- Managing customers’ needs at the first point of contact by analyzing their inquiry to identify best course of action.

- Work collaboratively with colleagues and team leaders in assisting customers with their complaints, promoting teamwork.

- Deliver high standards of service to customers.

- Implement accountability as a frontline staff that allows the needs to be meet.

Education

Degrees, certifications, and relevant coursework

Liverpool John Moore's University logoLU

Liverpool John Moore's University

Msc, Psychology

2023 - 2025

Liverpool John Moores University logoLU

Liverpool John Moores University

Master of Science (Psychology), Psychology

2023 - 2025

Completed a Master of Science (Psychology) at Liverpool John Moores University from 2023 to 2025.

Arden University logoAU

Arden University

Bsc (hons) , Psychology

2018 - 2022

AJ

AL-AZHAR INSTITUTE OF JHB

Matric, Matric

2018 - 2022

Completed Matric at AL-AZHAR INSTITUTE OF JHB from 2018 to 2022.

Arden University logoAU

Arden University

Bachelor of Science (Honours) in Psychology, Psychology

2018 - 2022

Completed a Bachelor of Science (Honours) in Psychology at Arden University from 2018 to 2022.

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