Sanskar Rajput

• Lead full-funnel account audits covering targeting, bidding, budgets, creatives and measurement, converting findings into prioritized optimization plans that improve CTR and CVR, lower CPL and raise ROAS.

• Translate advertiser business objectives into LinkedIn Campaign Manager setups, defining measurement plans, success criteria and reporting cadence for stakeholders.

• Lead triage and root-c

• Developed and refined LinkedIn Ads strategies for self-serve advertisers and agencies across diverse verticals, translating business priorities into actionable channel, audience and creative recommendations aligned to industry context, goals and constraints.

• Advised 250+ SMB and enterprise advertisers each month on campaign strategy, targeting, bidding, conversion tracking and measurement, tu

• Managed a 2M+ paid media portfolio across Google Ads and Microsoft Ads for Workday, a US-based enterprise SaaS client — owning budget allocation, pacing, and account hygiene end-to-end.

• Optimized campaign budgets exceeding 600k + annually through SQR mining, bid strategy adjustments, and ad trafficking — improving cost efficiency without sacrificing delivery volume.

• Built and executed cros

1. Responsible for managing $XXM of Google Search portfolio for India-LCS Marketing Partner Sales team.

2. Maintained strong relationships with agency partners by understanding their business objectives and KPIs, conducting regular performance reviews, and presenting actionable recommendations.

3. Strategically planned and executed campaigns to meet objectives and align with client's goals, lear

1. Developed fundamental proficiency in DV360, while proficiently tracking and generating reports using CM360.
2. Gained insights into media planning and execution, including Meta ads strategies for clients like Flipkart, Hindware, & Mamy Poko Pants.
3. Managing ICICI Lombard's app install campaigns, analyzing daily performance data for optimal outcomes.

1. Handling news websites on WordPress and implementing SEO strategies to rank the website.
2. Monitoring traffic on Google Analytics and analyzing to improve to target more traffic.
3. Implementing Affiliate Marketing to generate revenue from commissions on sales.

1. I have Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones.
2. I have participated in the formation of Market Strategy and with teamwork it resulted in 30% increase in follower count on Instagram.
3. Create content for social media posts, event posters, blogs, and it help me to improve my content writing skills, communication and

1. Designed content for posts and campaigns to create awareness on social media platforms.
2. Effectively supported data-driven marketing and sales activities.
3. Regularly monitoring of campaigns on Google analytics (40% more traffic on social media platforms).

1. I had worked on various Domestic and International Projects and responsible for preparing the documentation.
2. Arranged team meetings and on several occasions led the team of 18+ people of 12 nationalities.
3. Initiated Training, Learning, and Development and worked closely with VP, HR and Manager and on boarded 300 vendors & got 4 investors, this helps to improve my organizational and interpe

Sep 2026

Sep 2026

Sep 2026

Aug 2026

Aug 2026

Jul 2026

Jul 2026

Jul 2026

May 2026

May 2026

Apr 2026

Apr 2026

Sep 2026

May 2025 · Expires May 2027

Mar 2025 · Expires Mar 2027

Mar 2025 · Expires Mar 2027

Mar 2024

Jan 2023

Jan 2023

Dec 2022