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sanju gusain

@sanjugusain

Performance marketing professional at WNS managing enterprise Google Ads accounts across Search, Shopping, Display, and Performance Max.

India

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At WNS GLOBAL SERVICES, I manage enterprise Google Ads accounts across Search, Shopping, Display, and Performance Max. I improve account efficiency through bid strategy migration, campaign restructuring, and negative keyword management, with CPA and ROAS as primary performance measures.

At FILMY GALAXY MEDIA, I planned paid campaigns across Google Ads and Meta Ads and built lead generation funnels from ad creative to enquiry capture. I also built and maintained websites using WordPress, WooCommerce, and Shopify, and managed Amazon and Flipkart advertising.

Experience

Work history, roles, and key accomplishments

Current

Senior Associate – Operations (Google Ads)

Current

WNS Global Services

May 2023 - Present (3 years 5 months)

Manage enterprise Google Ads accounts across Search, Shopping, Display and Performance Max, covering campaign build, optimisation and client reporting. Improve account efficiency through bid strategy migration, campaign restructuring and systematic negative keyword management.

Google Ads Search Shopping Display Performance Max Bid Management Keyword Research Negative Keywords GA4 Google Tag Manager Conversion Tracking Looker Excel Campaign Strategy Client Reporting

Digital Marketing Executive

Filmy Galaxy Media

Mar 2021 - Apr 2023 (2 years 1 month)

Planned and executed paid campaigns across Google Ads and Meta Ads, including audience targeting, creative testing and budget allocation. Built lead generation funnels from ad creative to landing page and enquiry capture, optimising drop-off points to improve conversion performance.

Google Ads Meta Ads Audience Targeting Creative Testing Budget allocation Lead Generation Funnel Optimisation WordPress WooCommerce Shopify Amazon Ads Flipkart Ads SEO Google Business Profile Social Media Management

Customer Support Executive

Nature Technologies Pvt. Ltd.

Jul 2020 - Mar 2021 (8 months)

Resolved product and technical queries across inbound channels while meeting defined SLA targets. Conducted technical website audits and prepared site health and page-speed reports for prospective clients.

Customer Support Technical Audits Website audits Page speed Reporting SLA Management