Open to opportunities

Sanjay mishra

@sanjaymishra1

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Commercial and business development leader driving automotive growth through GTM, S&OP, and P&L governance.

India

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What I'm looking for

I’m looking to lead automotive commercial growth—owning GTM, S&OP, and P&L governance across dealer networks. I want to drive process excellence, forecasting discipline, and digital commerce execution with integrity and people-first leadership.

I’m a results-driven commercial and business development leader with 23+ years across Automotive and Auto Ancillary ecosystems. I help organizations turn complex channel and execution challenges into measurable growth through Go-to-Market strategy, S&OP governance, and strong P&L discipline.

In my current role as Deputy General Manager – Commercial at Tata Motors, I spearhead national commercial operations across sales planning, budgeting, product, marketing, operations, channel development, customer experience, and commercial governance. I direct commercial governance for a 388+ dealer network, improving channel productivity, forecasting accuracy, retail performance, pricing discipline, market coverage, and sales planning execution.

I’ve built and scaled commercial business operations from foundational stages into a high-value portfolio, driving revenue growth, market expansion, and sustainable profitability. Key outcomes include ~15% revenue growth (~₹125 Cr), scaling from ~₹25 Cr to ~₹600 Cr, improving dealer sell-through by 25%, and raising forecast accuracy from 80% to 90% through stronger S&OP cadence and analytics-driven planning.

I also lead transformation initiatives that strengthen competitiveness—new product and vehicle launches, cost optimization, dealer profitability programs, digital commerce readiness, and TQM audit-driven process improvements. I rely on CRM/ERP, Power BI, and analytics to improve decision-making and business visibility, while staying anchored in integrity, transparency, and people-first leadership.

Experience

Work history, roles, and key accomplishments

Current

Deputy General Manager - Commercial

Current

Tata Motors Ltd.

Jan 2017 - Present (9 years 6 months)

Led national commercial operations including sales planning, channel governance, demand planning, and P&L governance across an automotive portfolio. Directed OEM–dealer joint business planning, dealer profitability programs, and digital readiness for direct-to-customer ordering.

Manager to AGM - National Sales

Tata Motors Ltd.

Dec 2007 - Jan 2017 (9 years 1 month)

Managed national sales and commercial functions including sales planning, forecasting/S&OP governance, channel development, and commercial execution. Coordinated cross-functional delivery across sales, product, marketing, operations, supply chain, service, and finance for product launches and customer experience improvement.

Sales Leadership Sales Planning Business Development Forecasting S&OP Channel Development Cross Functional Collaboration Commercial Execution Customer Experience Product Launch National Sales P&L management Process Optimization demand planning

Territory Sales Manager

MICO BOSCH

Jun 2004 - Dec 2007 (3 years 6 months)

Managed sales, service, marketing, distributor management, and dealer operations for Blaupunkt premium car entertainment systems. Led brand promotion, demand generation, dealer development, and technical training through roadshows and promotional campaigns.

Sales Management Service Operations Marketing Distributor Management Dealer Operations Brand Promotion Demand Generation Dealer Development Technical Training Roadshows Inventory Planning Sales Promotions Promotions And Campaigns Channel Activation

Sales & Service Engineer

Chaudhary Group Automobile Division

Jul 2001 - Jul 2002 (1 year)

Handled sales, service operations, technical support, and business development for passenger vehicles, commercial vehicles, and automotive components. Performed diagnostics and preventive maintenance, coordinated warranty activities, and supported customer service across institutional/transport accounts.