Open to opportunities

Sania Zehra

@saniazehra1

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Marketing and research professional driving growth through analytics-led digital strategy and content.

India

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What I'm looking for

I seek roles where I can combine analytics and creative strategy—leading digital campaigns, market research, or B2B growth in collaborative, growth-oriented teams.

I am a versatile marketing and research professional with 6+ years of experience blending analytical insights and creative strategy to drive engagement and business growth.

I have led digital marketing, market research, content development, B2B sales, and training initiatives across freelance and corporate settings, delivering measurable results such as 20% increased online engagement for my business.

Technically proficient with Power BI, SPSS, Google Analytics, Adobe Creative Suite, Canva, and Figma, I design and optimize campaigns, build data visualizations, and conduct robust quantitative and qualitative research.

I bring strong client servicing, negotiation, and mentoring skills—evidenced by vendor/distributor partnerships, e-commerce sales growth, and experience mentoring 100+ students per semester as a graduate teaching assistant.

Experience

Work history, roles, and key accomplishments

Founder

Zenith

Apr 2022 - Jul 2025 (3 years 3 months)

Founded and managed a food products business, overseeing operations, digital branding, B2B sales and distribution; designed paid campaigns that increased online engagement by 20% and achieved consistent monthly e-commerce sales growth.

B2B Sales Digital Marketing Paid Advertising Brand Strategy Campaign Optimization Analytics

Independent Marketing Consultant

Independent Projects

Aug 2015 - Mar 2022 (6 years 7 months)

Executed freelance projects and professional development work applying SEO, SEM, data visualization, content development and marketing analytics across multiple personal engagements.

SEO SEM Google Analytics Power BI Content Development Marketing Analytics Email Marketing Campaign Optimization

Graduate Teaching Assistant

The University of Kansas

Aug 2013 - May 2015 (1 year 9 months)

Assisted delivery of undergraduate marketing courses, mentored 100+ students per semester, evaluated assignments, and supported curriculum development to improve student outcomes.

Teaching Curriculum Development Mentoring Academic Support Cross Cultural Communication

Consultant – Quantitative Market Research

IMRB One

Feb 2013 - Apr 2013 (2 months)

Contributed to quantitative market research projects in F&B and media, conducting concept and product testing and delivering SPSS-based insights to client stakeholders.

Quantitative Research SPSS Survey Design Concept Tests Data Analysis Excel

Market Research Executive

Ipsos Research Pvt. Ltd.

Apr 2011 - Dec 2012 (1 year 8 months)

Managed segmentation, brand equity, and advertising impact studies for FMCG and media clients; certified Censydiam Analyst and led questionnaire design and data analysis plans.

Segmentation Brand Equity Question Design Censydiam Data Analysis Client Servicing SPSS

Education

Degrees, certifications, and relevant coursework

The University of Kansas

Master of Science in Business, Consumer Behavior

2013 - 2015

Activities and societies: Graduate Teaching Assistant — assisted in undergraduate marketing courses, conducted tutorials and mentoring.

Completed a Master of Science in Business with a focus on Consumer Behavior, involving coursework and research in marketing and consumer insights.

Lal Bahadur Shastri Institute of Management

Post Graduate Diploma in Management, Marketing & HR

2009 - 2011

Activities and societies: MBA dissertation recognized among the Top 7 Dissertations of 2011 at LBSIM.

Completed a Post Graduate Diploma in Management with specializations in Marketing and Human Resources, including a dissertation recognized among the top submissions.