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Sandro Torres

@sandrotorres

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E-commerce & CRM Manager at Michi D'Amato, generating €48K+ through Klaviyo email marketing in 90 days.

Italy

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What I'm looking for

I’m focused on connecting acquisition and retention to maximize revenue, customer value and long-term profitability.

At Michi D'Amato, I lead CRM, retention and lifecycle marketing for a Shopify-based fashion and luxury e-commerce brand. I focus on growing revenue through automation, segmentation and customer journey optimization.

I generated €48K+ through Klaviyo email marketing in 90 days, and achieved a 5.7% welcome flow conversion rate. Optimized lifecycle flows reached an 8.05% checkout recovery rate.

I manage Meta Ads and Google Ads campaigns, which achieved ROAS figures of 9.8 and 5.44, respectively. I also contributed to scaling e-commerce revenue to €925K after a Shopify replatforming.

Previously, I led editorial operations at La Casa Del Rap, managing a 10-person content team, and managed e-commerce operations at Bananabenz across Prestashop and online marketplaces. I’m focused on connecting acquisition and retention to improve revenue, customer value and long-term profitability.

Experience

Work history, roles, and key accomplishments

Current

E-commerce & CRM Manager

Current

Michi D'Amato

Jul 2018 - Present (8 years 3 months)

I lead CRM, retention and lifecycle marketing for a Shopify-based e-commerce brand in the fashion/luxury segment.

My role focuses on driving revenue through automation, segmentation and full-funnel optimization across email, CRO and customer journey strategy.

Key contributions:
• Generated €48K+ via email marketing (Klaviyo) in 90 days
• Achieved 5.7% welcome flow conversion rate (17% CTR, 59% o

Editor-in-Chief & Content Manager

La Casa Del Rap

Jan 2009 - Jul 2018 (9 years 6 months)

Led editorial operations for one of Italy’s leading rap and black music web magazines, managing a 10-person content team and overseeing publishing workflows.

Responsible for content strategy, SEO-oriented publishing, editorial planning and audience growth.

Collaborated with mainstream and emerging artists while developing strong communication, storytelling and content management skills.

Digital Marketing & E-commerce Manager

Bananabenz

Nov 2015 - Jun 2018 (2 years 7 months)

Managed e-commerce operations for a fashion retail business, working across Prestashop, product catalog management and digital merchandising.

Supported Meta Ads campaigns, social content strategy and marketplace operations across Amazon, eBay and Spartoo.

Contributed to improving product workflows, stock alignment and online customer experience while building hands-on experience in e-commerce op