Open to opportunities

Le Thu Phuong

@lethuphuong

Message

I drive e-commerce growth through performance marketing, loyalty, and operations.

Italy

Message

What I'm looking for

I'm looking to scale brands through structured experimentation, performance optimization, customer-focused e-commerce growth, and cross-functional execution. I value roles where I can translate business objectives into measurable commercial results.

At Huu Nghi Food Joint Stock Company, I owned e-commerce growth initiatives that contributed to 250% revenue growth, a 150% increase in e-commerce sales, and stronger customer experience across marketing, inventory, and service.

I launched a customer loyalty program that increased repeat purchases by 20% and Average Order Value by 15%, optimized product listings, ran targeted digital campaigns, and led a three-member team across TikTok, Shopee, and Lazada.

Alongside e-commerce, I create motivational content on Instagram, reaching 200,000 visitor accounts monthly and 277,000+ viewers on a top-performing post. I'm currently pursuing a Master's degree in Circular Economy in Italy and bring hands-on experience in communications, events, and community initiatives.

Experience

Work history, roles, and key accomplishments

E-Commerce Manager

Huu Nghi Food Joint Stock Company

Aug 2023 - Oct 2024 (1 year 2 months)

Owned and executed e-commerce growth initiatives, contributing to 250% revenue growth. Developed a customer loyalty program, increasing repeat purchase rate by 20% and AOV by 15%.

E commerce Strategy Digital Marketing Product Listing Optimization Customer Loyalty Programs Team Leadership Performance Monitoring Customer service management