At Pasta Laboratorio Creativo, I coordinate teams for advertising campaigns and have executed 400+ Meta Ads campaigns for internal and external brands. My copywriting strategies increased engagement by 200%, and I developed storytelling concepts for more than 30 brands.
At Botanas Chomi, a brand created by Pasta Laboratorio, I benchmarked bulk retailers to shape pricing strategy and coordinated a campaign launch near the branch. Seasonal pricing strategies doubled sales.
Earlier, as Project Manager at 7c Innovación, I scheduled content and wrote copy for four accounts. I also developed WhatsApp referral strategies that achieved 400% ROA.
