Open to opportunities

Sandra Arriaga

@sandraarriaga

Message

I turn consumer and cultural insight into brand growth and innovation strategies.

Spain

Message

What I'm looking for

I'm looking to help organizations turn consumer understanding, cultural change and business complexity into clear brand, innovation and growth opportunities, partnering closely with executive and cross-functional teams across international markets.

I've advised executive teams at Recordati, Pfizer, Google, Sanofi and Nestlé, translating consumer, shopper and market intelligence into clear brand, portfolio and growth decisions across Spain, Latin America and Europe.

Through The Wellness Analista and Leonardo 1452, I built and led strategic consultancies focused on consumer strategy, positioning, innovation and emerging opportunities. I bring teams together through executive workshops, strategic narratives and practical frameworks that connect cultural change with commercial opportunity.

Experience

Work history, roles, and key accomplishments

Strategic Growth & Brand Lead

Recordati

Jan 2026 - Jul 2026 (6 months)

Translated consumer, shopper and market intelligence into strategic recommendations supporting portfolio and brand growth across Consumer Health. Advised senior leadership on strategic priorities across a €53M Consumer Health portfolio.

Market Intelligence Brand Strategy Portfolio Strategy Strategic Recommendations Stakeholder Management